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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Want to Improve Your Retention? Do This in the Next 30 Days!

By Christopher Rappold

 

With 2018 behind us, it’s a good time to take a pause and assess how the year went.

I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.

 

I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.

 

Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?

 

Having excellent student...

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You Messed Up! Now What? - July 2018

by Kathy Olevsky

I ‘ve been operating a martial arts school full time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

I was reminded recently that our business is ever-changing and I have to remember to respond to the changes. We have worked very hard on our marketing for the past six months and our influx of new students has been steady. In addition to that steady influx, we just added a project that brought in even more new business.

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