As we exit the holiday season and enter the new year, the media is bombarding us about how the internet is seizing more and more sales from the standard brick-and-mortar businesses.
I am happy to say that my schools are somewhat internet-proof. A portion of our sales do compete with the internet: items like weapons, gear, uniforms, etc. But we have many ways to combat this.
For example, we offer the very best pricing, whenever possible, for purchasing products within the school. We cobrand anything and everything possible, and that becomes the “must-use” products for our students. We frequently offer new t-shirt designs for our student that are only available at the school. Most importantly, we program all product into our curriculum whenever possible.
All that said, my ways of combating internet sales is not the topic of this article. Changing with the times and adjusting to the environment is.
Over the holidays, I went shopping at a...
We’re about to kick off a new year, and can you believe it? It’s already almost 2019! I have always enjoyed the start of a new year. Last year’s in the rear-view mirror and only goals and opportunities lie ahead.
If you haven’t yet taken the time to decide what’s going to make 2019 worthwhile from a martial arts, teaching and business perspective, now is the time to do it before it’s too late. Get yourself and your team ready to avoid making this just a continuation of what has been done in the past. Instead, use it as a chance to do it the right way by clarifying your purpose and bringing your “A” game!
I remember back when I was competing in sport karate. The best scenario was to jump out front with a lead against your opponent. When I was able to start with the lead, I was able to “game-plan” the match on my terms. That means I wasn’t being forced by a time limit into being behind, which would require...
Every year, many school owners ask, “How do I get more students?” To properly answer this question, you have to keep in mind this maxim: “To be terrific, we must be more specific.” So, let’s do a couple of things in this column to be more specific with the student base that you want. As your consultant and someone who teaches the Law of Attraction, I would ask you, among other key questions:
“Do you want students who pay late or more students who don’t pay at all? Do you want more children, teens or adults? Younger or older children? Children with learning challenges? Students who are always late for classes? Parents who leave their children at your school well after their class is over? Students with bad hygiene?”
With these answers, you are building a Clarity List, using contrast (people, places, events you don’t like) to get a clear vision of the students you want to manifest. Remember, contrast creates clarity,...
By Melissa Torres
Think about your greatest successes in 2018. Now think about how you achieved them. Was it a goal you met? Perhaps it was a resolution you kept. No matter what it was, take a moment to ponder each step you took to accomplish it.
There’s nothing wrong with saying, “I was successful.” It’s not a false statement. You were successful. But, you didn’t do it all on your own. You had a person, a couple of people, or perhaps an entire team helping you achieve your goal.
Sometimes it’s hard to admit, but we weren’t meant to do life alone. I know that I tend to want to get things done by myself. It’s faster. It’s easier. I don’t have to explain it to anyone. I don’t have to follow up and make sure it gets done.
But the truth is that we need people on our team to support us: Someone to cheer us on, help us solve problems, encourage us to be better, and remind us of our own goals. We...
By Frank Silverman
When the calendar rolls over to the month of January, various groups of people ask me the same question every year: “What does the future look like for the martial arts industry, and what’s in store for martial art schools?”
This is a fair question any time of year, but I hear it more frequently in January. If I had a crystal ball, I’d gladly give a definitive answer. But, without that, here is my best "guestimate:"
This question really has two components. First is how I believe the schools will do relative to the economy and overall health of our industry. The second part addresses the trends and changes that we may see in the future.
As for the economy and the business health of the industry, I have strong sense that 2019 will continue on a positive path. Overall, I expect my own personal schools to enjoy a repeat of 2018.
On occasion, some of the schools had...
A medical emergency required Michael Bank to remain home for almost a full year as his wife battled cancer. Bank had to turn the operation of his very thriving school over to his highly trained staff. He says it was then totally reliant upon the business systems he had learned and implemented from the Martial Arts Industry Association. It was these systems that allowed the school to prosper in his long absence.
By Terry L. Wilson
At the Top of His Game Michael Bank, owner of Capital Karate in Columbia, SC, was on top of the world. He was just 32 years old. His martial arts school was extremely successful. His two homes and his car were paid off in full. He was already financially secure and debt-free! On top of all that, Bank had found the love of his life and was about to kiss his bachelorhood goodbye.
His girlfriend, Laurin Long, was excited because she was going to be starting a new job in two weeks. To celebrate, Bank suggested a road trip to Niagara Falls....
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