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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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MAIA Elite Consultant Spotlight: Mike Metzger

maia May 07, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Mike Metzger is a longtime MAIA Elite consultant and longer-time school owner and martial artist! He’s a regular at the SuperShow, and will be back with another seminar alongside Shane Tassoul this year! Get to know a little more about Mike in this post.

 

How long have you been a MAIA Elite Consultant?

I’ve been an Elite Consultant for 17 years!

 

What part of your work as a MAIA Consultant do you enjoy the most?

MAIA consults with school owners at all levels: some are doing well and just need help sharpening specific skill sets....

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Connect with a Major Movie for a Marketing Bonanza!

maia marketing May 06, 2019

By MAIA Consultant Adam Parman

 

Learning how to properly market your martial arts school can often be confusing, expensive and frustrating. As small business owners, we are consistently being approached about new advertising opportunities that promise results, but offer no proven track record.

While nothing in life is guaranteed, I’ve found that there are some basic steps to marketing Hollywood movies that can help align your school’s name with larger national brands like major movie franchises and movie theaters. These movie tie-ins are low-cost, potentially high-profit opportunities. Just about every action film, including the mega-budget summer releases, contain plenty of martial arts fight scenes which makes the promo tie-in very credible.

Follow these easy steps to avoid common mistakes and generate new students for your school.

Step #1: Get a Booth

While doing demonstrations in the front lobby of a theater might cause an inquiry or two, it doesn’t...

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Packing Summer Classes with New Kids!

maia retention Apr 16, 2019

By Robby Beard

 

Summer is quickly approaching, and we need a plan! As most of us know, summer can be a challenging time to acquire new members. You’ll be competing with all kinds of activities, such as swimming, vacations, camping, and countless other outdoor pursuits. The key is to start planning now!

Parents are looking for something for their children to get into during the summer, so be sure that you have a summer special to offer. I like to do a six-week program. The goal is for the trial membership to run out before academic school starts back, not when it starts. You don’t want to hear the objection: “We want to wait and find out their school schedule before we sign up.”

Now that you have a program to sell, let’s get busy!

First, get some flyers and ad cards made. Set a goal to get out 200 flyers per week leading up to the summer. Hit shopping centers and parks, and make door hanger for neighborhoods. Place the ad cards in 100 businesses...

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MAIA Team Member Spotlight: Kinzy Palumbo

maia Apr 16, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Kinzy Palumbo. If you've been to the Martial Arts SuperShow, you've heard his voice making announcements, and now, you'll get to learn a little more about the man behind the PA system!

 

What is your job at MAIA?

I’m the Senior Account Manager.

 

How long have you worked with MAIA?

For 13 years!

 

What is something unique about the work that you do?

There is a unique level of trust that have with our members. This lets us work more effectively together to find solutions to their problems and grow their businesses

 ...

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The Four Minds

maia motivation Apr 12, 2019

By Dave Kovar

 

 

I have the extreme pleasure of working with martial arts instructors and school owners from all over the world. On any given week, I might speak over the phone to as many as 25 different school owners about their successes and their challenges.

During these calls, I believe that I’m usually able to help them out a bit. Typically, it will have something to do with their business procedures, staff-training strategies or classroom formats. I know beyond a doubt that I learn equally as much from them as they ever will from me. Most of the time, I learn from the good ideas they have implemented in their schools and, occasionally, I learn from the things they are doing wrong.

This month, I’d like to discuss with you what I am calling “The Four Minds,” and how I see them being effectively utilized (or not) by the school owners that I work with.

To my understanding, the Four Minds were practiced widely by the samurai. Although they...

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Don’t Be Afraid to Ask for Help

maia supershow Apr 09, 2019

By MAIA Division Manager Melissa Torres

 

If there’s one thing I’ve noticed from working with martial art school owners and instructors, it’s that no one wants to admit they need help. We will get the occasional call through our MAIA phone line from school owners asking for ways they can improve their businesses; however, those are rare.

Even when people reach out to us via our website and admit they want help, they won’t pick up the phone when we try to call them to find out what they need. They know they need help, but they aren’t even sure what they need help with. They know they can be more successful, but don’t see the path there. They want to make their dream a career, but don’t even know what next step to take.  

Most people want to show off their successes, not admit what they don’t know –especially on social media. It’s become a place where we post how we want to be perceived, not necessarily our reality....

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“Lazy Days” of Summertime? Not a Good Plan!

maia marketing Apr 08, 2019

By MAIA Executive Director Frank Silverman

 

As we approach summer, many people expect new-member sign-ups to come to a screeching halt. I suggest that if you expect it, that is exactly what you’ll get: A big zero, nada and nil leading into the summer season.

However, if you have a plan and expect better results, you can achieve them. I say with 100% confidence that the summertime norm is slower in terms of new-member sign-ups compared to most other times of year. That said, I’ve learned that many schools, though not the majority, understand how to make the summer not only successful with new members but financially as well.

To accomplish this, we need to shift gears in how we market. If we recognize that the public is off on vacation and not available to us, we must turn our marketing efforts to those who are present. As the old expression goes, we need to go after the “low-hanging fruit.”

So, what qualifies someone as low-hanging fruit?

First, they are...

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MAIA Team Member Spotlight: Roger Cowan

maia Mar 26, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Roger Cowan. Many of you may have spoken with him on the phone, or seen him at SuperShow. Here, you'll get to know Roger a little better!

 

What is your job at MAIA?

My official title is Elite Coordinator.  My job involves a lot of research, reporting, data gathering, event organizing and any of a number of odd things that need to be done.

 

How long have you worked with MAIA?

For nine years now!

 

What is something unique about the work that you do?

In any given day I could be negotiating with hotels or restaurants for an...

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