Every year, for as long as I can remember, Century Martial Arts and the Martial Arts Industry Association have published materials to help schools have the most successful holiday season possible. Even though I believe we help a great deal, we can always do better. With that in mind, in this column, I’m taking the opportunity not only to give a few more tips but also to explain why the last quarter of the year is crucial to our businesses.
The holiday season — from Thanksgiving to New Year’s Day — offers the perfect chance for reflection, relaxation and “profitization.” First, as the year winds down, it’s a great time to reflect on 2019 and evaluate how well you were able to accomplish the goals you set for your business. If you were unable to attain them all, this is when you should determine what can you do in 2020 to make sure you achieve the goals you set.
Reflection also is about defining your priorities and deciding if you have set them well. Family is key at this time of year, but business is also important. Establishing the perfect mix is crucial for the health of yourself and your business.
Second is relaxation. For most people, the holidays are a crazy time. It’s a balancing act between obligations to your business and commitments to your family and friends. I like to look at the holiday season as a marathon: You must pace yourself for the long haul because at the end, you might have to sprint. However, when the marathon is over, having given it your all, you can relax and rest.
It’s rest that is key. Take time to recharge over the Thanksgiving holiday and toward the end of the year. It doesn’t matter if it’s a day, a long weekend or a full week. What’s important is that you take some time for you.
Finally, toward year end, “profitization” seems to be a focus. You may not like discussing this topic during the holidays, but everyone wins when your school does well financially. As the owner or manager, you do well. Your staff does well, and your students and their families are able to count on an organization that produces a great product and is rewarded for doing so.
When the daylight hours become shorter, it’s time to plan. During this holiday season, plan to relax and recharge, plan to reflect on the hits and misses of 2019, and plan for good business (profitization) in 2020.
Having shared these thoughts, here are some tips for hosting a great holiday event or holiday sale.
First, commit to having one. The recommended way to begin is to download the Century Holiday Event Planner (MAIAHub.com/CenturyHolidayKit). It’s beyond comprehensive. Simply put, it’s the best tool available to ensure success at your holiday event.
Second, place your holiday orders early so you can set up the best display for a profitable sale.
Third, step out of your comfort zone. If you’ve never hosted a holiday event, commit to doing so. If you’ve done one before, commit to making it bigger and better.
Finally, remember that it’s not too early to make arrangements to attend the 2020 Martial Arts SuperShow. Go to MASuperShow.com or call (866) 626-6226 to register before the end of the year for the best price and a tax deduction.
To contact Frank Silverman, send an email to [email protected] Follow him on Twitter and Facebook at #franksilverman.
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