The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Packing Summer Classes with New Kids!

maia retention Apr 16, 2019

By Robby Beard

 

Summer is quickly approaching, and we need a plan! As most of us know, summer can be a challenging time to acquire new members. You’ll be competing with all kinds of activities, such as swimming, vacations, camping, and countless other outdoor pursuits. The key is to start planning now!

Parents are looking for something for their children to get into during the summer, so be sure that you have a summer special to offer. I like to do a six-week program. The goal is for the trial membership to run out before academic school starts back, not when it starts. You don’t want to hear the objection: “We want to wait and find out their school schedule before we sign up.”

Now that you have a program to sell, let’s get busy!

First, get some flyers and ad cards made. Set a goal to get out 200 flyers per week leading up to the summer. Hit shopping centers and parks, and make door hanger for neighborhoods. Place the ad cards in 100 businesses...

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MAIA Team Member Spotlight: Kinzy Palumbo

maia Apr 16, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Kinzy Palumbo. If you've been to the Martial Arts SuperShow, you've heard his voice making announcements, and now, you'll get to learn a little more about the man behind the PA system!

 

What is your job at MAIA?

I’m the Senior Account Manager.

 

How long have you worked with MAIA?

For 13 years!

 

What is something unique about the work that you do?

There is a unique level of trust that have with our members. This lets us work more effectively together to find solutions to their problems and grow their businesses

 ...

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The Four Minds

maia motivation Apr 12, 2019

By Dave Kovar

 

 

I have the extreme pleasure of working with martial arts instructors and school owners from all over the world. On any given week, I might speak over the phone to as many as 25 different school owners about their successes and their challenges.

During these calls, I believe that I’m usually able to help them out a bit. Typically, it will have something to do with their business procedures, staff-training strategies or classroom formats. I know beyond a doubt that I learn equally as much from them as they ever will from me. Most of the time, I learn from the good ideas they have implemented in their schools and, occasionally, I learn from the things they are doing wrong.

This month, I’d like to discuss with you what I am calling “The Four Minds,” and how I see them being effectively utilized (or not) by the school owners that I work with.

To my understanding, the Four Minds were practiced widely by the samurai. Although they...

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Don’t Be Afraid to Ask for Help

maia supershow Apr 09, 2019

By MAIA Division Manager Melissa Torres

 

If there’s one thing I’ve noticed from working with martial art school owners and instructors, it’s that no one wants to admit they need help. We will get the occasional call through our MAIA phone line from school owners asking for ways they can improve their businesses; however, those are rare.

Even when people reach out to us via our website and admit they want help, they won’t pick up the phone when we try to call them to find out what they need. They know they need help, but they aren’t even sure what they need help with. They know they can be more successful, but don’t see the path there. They want to make their dream a career, but don’t even know what next step to take.  

Most people want to show off their successes, not admit what they don’t know –especially on social media. It’s become a place where we post how we want to be perceived, not necessarily our reality....

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“Lazy Days” of Summertime? Not a Good Plan!

maia marketing Apr 08, 2019

By MAIA Executive Director Frank Silverman

 

As we approach summer, many people expect new-member sign-ups to come to a screeching halt. I suggest that if you expect it, that is exactly what you’ll get: A big zero, nada and nil leading into the summer season.

However, if you have a plan and expect better results, you can achieve them. I say with 100% confidence that the summertime norm is slower in terms of new-member sign-ups compared to most other times of year. That said, I’ve learned that many schools, though not the majority, understand how to make the summer not only successful with new members but financially as well.

To accomplish this, we need to shift gears in how we market. If we recognize that the public is off on vacation and not available to us, we must turn our marketing efforts to those who are present. As the old expression goes, we need to go after the “low-hanging fruit.”

So, what qualifies someone as low-hanging fruit?

First, they are...

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MAIA Team Member Spotlight: Roger Cowan

maia Mar 26, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Roger Cowan. Many of you may have spoken with him on the phone, or seen him at SuperShow. Here, you'll get to know Roger a little better!

 

What is your job at MAIA?

My official title is Elite Coordinator.  My job involves a lot of research, reporting, data gathering, event organizing and any of a number of odd things that need to be done.

 

How long have you worked with MAIA?

For nine years now!

 

What is something unique about the work that you do?

In any given day I could be negotiating with hotels or restaurants for an...

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Focus on What Matters Most

maia retention Mar 12, 2019

By MAIA Consultant Jason Flame

 

As school owners and professional martial artists, we often lose sight of why we got into this business and industry in the first place. It’s not the number of students we can enroll each month. It’s not how big our billing check is or how much we gross each month. And it’s not how big our school is.

We got involved in this business because teaching martial arts is our passion, and changing people’s lives is our goal. Now, of course, running a successful business may be about the numbers. But operating a successful martial arts school is about much more than that.

We know that if our students are getting great results, they’re going to talk about us to everyone they know, which may lead to more referrals. If the parents of our students truly value what we have to offer, they will stay longer. The bottom line is, we need to think much more about giving than receiving. If everything you do is about getting something...

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Want Some Help? Let’s Chat in Boston!

By MAIA Division Manager Melissa Torres

 

At the Martial Arts Industry Association (MAIA), we are truly committed to helping you, the martial arts school owner. We brainstorm different ways we can help you get where you want to go, whether that’s with consultations, programs, Facebook Live content, our four-week Launch webinar class, or in-person workshops.

We want to make it convenient for you to take the leap. We understand that watching webinars or talking to someone on the phone may not be everyone’s best learning technique. Some need to talk face-to-face. No matter how you learn, we want you to be able to make a commitment to yourself, your family, and your staff that you will be successful.

Last year, we held the very first MAIA Mastermind in Orlando at the Championship Martial Arts headquarters. It was extremely successful and we got amazing feedback. The participants had the chance to see a holiday event held live, walk through the behind-the-scenes setup...

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10 Things Your Attorney Doesn’t Want You to Know, Part 2

business coach maia Feb 19, 2019

By Philip E. Goss, Jr., Esq.

 

In a follow-up to last month’s What Your Attorney Doesn’t Want You to Know, here’s part 2:

 

6. Your Attorney Likely Bills You for Travel Time

Many attorneys will bill you their full hourly rate for travel time to and from events related to your case. I do understand the argument that every minute spent toward your case is appropriately billed. However, I don’t agree that all circumstances support that theory.

 

Every time I attend court in downtown Miami, I leave my home office two hours before the appointed time. I drive to public transportation and then ride the Metrorail to the court’s doorstep. If my client chose to retain a lawyer with a downtown office, her travel time could be as little as five minutes.

 

What is fair in this situation? For this reason, I do not charge for my travel time.

 

This is not to say someone who charges for travel is unethical or necessarily wrong. I’m...

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