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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Consultant's Corner - June 2018

enroll students retention Jun 18, 2018

by Adam Parman

It is said that to succeed at anything you must have a specific intent, clear vision, a plan of action and have the ability to maintain flawless execution. So, start now — don’t wait! — to prepare for summer success and take your martial arts business to a whole new level. Here are a few of the  programs we implement to make our summer into some of the most profitable months of the year.

Attendance Challenge
Getting students to attend classes consistently during the summer can be challenging for most school owners and staff. To encourage our students to attend regularly during the summer and boost retention, we’ve created an Attendance Challenge.

We issue points to each student when he or she participates in a special event, attends a class, notifies us of their vacation schedule, sends us a postcard from their vacation destination, and returns...

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In The Classroom - June 2018

retention Jun 18, 2018

by Dave Kovar

Of course, it’s important to focus on lead-generation strategies, if you want to stay in business or grow your school. But the schools I see that are most successful are the ones that put a heavy emphasis on retention.

I am very aware of the fact that some students are going to quit, no matter how good your program is. Still other students may never quit, no matter how bad your program is! But, the majority of students will stick with you for a long time, if you don’t give them a reason to leave.

Here are six tips for better retention.

1. Be happy to see them. Everyone appreciates being appreciated. A simple, but effective way to practice this is simply to be happy to see your students when they come to class. Let them know that you know they are there. Get your students thinking, “I’m glad I came,“ by letting them know that they are...

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Masterful Retention - June 2018

retention Jun 18, 2018

by Christopher Rappold

Trust is a feeling, but, at times, it may be a bit hard to define. Kyoshi Dave Kovar, at a recent seminar, discussed the “5 C’s of Trust.”

After being reminded of this important lesson, I thought it would be of value to share with you. 

What are the 5 C’s? They are: Consistency, Competence, Confidence, Credibility and Character.

Consistency. Students want to feel a degree of “sameness” when they come to class. Providing enough repetition over time allows them to wire in the muscle memory to make the movement effective for their intended purposes.

Competence. Students want to know the techniques work and have been battle-tested for their intended purposes, be it competition, street survival, combat, etc. They want to know that the instructors teaching them have been correctly trained to transfer the correct information to get...

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I used these 5 laws to open my school and reach a goal of 100 students

So, you’re running a part-time school and thinking of taking the leap to full time. I never ran a part-time school. But I applied 5 Laws of Success to launch a new school and build a sensible plan to grow to 100 students. Following these same laws can help you move forward into a professional career as a school owner.

If you’re running a part-time school today and pondering the jump to full-time ownership, you will want to pay strict attention to this article. I’m going to share with you what I call the “5 Laws of Success.” I faithfully applied these laws in 2012 to change careers and open a full-time martial arts school, Durham Modern Martial Arts in Whitby, Ontario, Canada. 

Further, those laws were part of my reasonable plan to reach 100 active students over a period of years. Today, in our sixth year of operation, we have exceeded my original goal of 100 students.

These laws worked for me, and I believe they can work for you, too. Admittedly, I...

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