Programs Coaching Events Courses Log In Connect With Us Login

How to Become a Social Media AND Business Guru

By MAIA Division Manager Melissa Torres


Times are changing. They have been for quite some time now. And as for social media, it seems to change daily! I’m sure that as busy full- or part-time school owners and instructors, most of you can’t honestly stand up and declare yourselves digital marketing experts.

Not many people can. I certainly don’t claim to understand every facet of the ever-changing world of social media. This is why MAIA brought in an expert on the subject.

Cris Rodriguez is MAIA’s newest consultant, specializing in digital marketing. She’s dedicated the past 10 years of her life to studying digital marketing and its impact on her school, Gracie PAC MMA. If you got a chance to hear her speak at the recent Martial Arts SuperShow, you know that she is the best in our industry!

When Cris joined the MAIA team, she knew right away that the social media aspect was something we were missing in our coaching. She started speaking at our Elite conferences, and the response was overwhelming! Our school owners are hungry for this knowledge. We are so proud to have her on our team — and even more ecstatic that we can now provide our Elite members with social media-focused talks at our Elite events.

But the rest of our industry still needs help on social media basics. Cris tells us that if your school is not on Facebook, you could be losing thousands of dollars. That’s something that should get your attention. And if you think that just having a page with a few pictures and your address is enough, think again. You need to understand how to use it, when to use it and why this effort will pay off.

That’s why we are excited to introduce MAIA Foundations. For the first time ever, we have combined business coaching and social media coaching. Once Cris was on board, we knew it would be huge for our industry. She has merged her knowledge with that of two of our business consultants, Mike Metzger and Shane Tassoul, to bring you a program that can massively change your school.

Together, the three of them ironed out the details of the MAIA Foundations program. The name “Foundations” emphasizes how crucial the knowledge you learn here will be to your business. These skills are your building blocks. If you are going to be successful, you need a strong understanding of business and digital marketing.

Most school owners do what they do for the love of the martial arts. They are not business experts. They are not digital marketing gurus. But after this six-month course, you will gain the confidence you need to run a successful business and to use your Facebook page to get results.

With Foundations, every other week you will have a group coaching call with either Mike Metzger and Shane Tassoul, or Cris Rodriguez. You will get the recordings of the calls in case you can’t make the live time — or in case you want to re-watch a certain segment. You also get access to a closed Facebook group where you can post questions for our experts.

For the duration of the course, you will also get access to MAIA Edge. This way, you will have all the resources you need to reach your goals right at your fingertips. There are many other bonuses to check out, too! I suggest you visit to see a breakdown of exactly what you will learn each month with our Business Maximizer and Social Media Tutorial.

I promise you that the MAIA experts will walk you through anything you don’t know. Even if you have absolutely no knowledge of Facebook and marketing, Cris will start from the beginning and tell you step-by-step what to do with done-for-you ad slicks. Don’t let a fear of the unknown in the digital marketing world stop you from being wildly successful.

If you have any questions on the course, reach out to me directly or post in our MAIA Hub Facebook Group. I hope you’ll take 10 minutes out of your day to check out the website and see all the things you can get from MAIA Foundations.


 Learn more here:

Melissa Torres can be reached at [email protected].

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.


Share this blog article:


50% Complete

You're Almost There

Fill in your information below and we'll send you new blog content when it's released.