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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Let Them Go

by Kathy Olevsky

 

We all know someone who seems to stir up drama like it’s their job. There’s one in every dojo. Sometimes this person is your most talented student, so you try to overlook the attitude you get on or off the floor. Sometimes this person is the family member paying for several of your students, so you grin and bear it for the sake of income. Sometimes this person is the parent of a student who excels in class and who personally does not give you any problems. Whoever he or she is, such a person is the cause of “dojo drama.”

You can ignore the person or make excuses, but sooner or later you have to make a decision. In the second scenario, you might decide that the monthly tuition for multiple students is worth putting up with the drama-causer who’s footing the bill.

However, the decision is more difficult when it involves a student who has talent you want to keep but an attitude you want to lose. When a student belittles others in...

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Plan Your Summer Now!

maia mentor Feb 24, 2020

by Mike Metzger, MAIA Consultant

 

When I speak with school owners about the challenges they face, one of the most consistent themes is the struggle to keep business thriving during the summer months. One way, of course, is to run daylong camps. These camps can last for one week or several and are a great way to generate revenue. However, not every school owner wants to or can spend all day at his or her dojo. It’s for these martial artists that I offer the following four ways to create value, excitement and revenue during the summer while working normal afterschool hours.

 

Private-Lesson Packages

Regardless of when summer break starts in your area, you can offer a private-lesson package based for eight weeks. Bundle those private lessons as once-a-week hourlong sessions and offer as many or as few as you have time to teach. An eight-week, eight-lesson private training package can sell for $480.

To make this package even more appealing, offer different themes. For...

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Do You Think You’re Doing Great?

maia mentor supershow Feb 19, 2020

by Frank Silverman

 

Over the past few months, I’ve done quite a bit of shopping and buying: holiday gifts, upgrades and repairs to the house, a new car, kids’ birthday gifts and more. I was in an in-store and online buying frenzy — my own perpetual Black Friday.

My overall experience with all this shopping was great. Ultimately, I was able to purchase every item I wanted or needed. I paid what I consider fair prices, and I’m enjoying my purchases. That said, when I put on my consultant’s hat afterward, I couldn’t help but evaluate my transactions. How is the quality of the items I bought? How was the service leading up to the purchases? Do I have any buyer’s remorse? Was my shopping experience as good as it could have been? Was it better than expected? Were the salespeople friendly and the online retailers straightforward?

Evaluating everything in detail made me think of my schools in Orlando, Florida. I think I offer a great product....

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Showing Versus Helping

by Nguyen “Tom” Griggs

 

I want to share some insights regarding the distinctions between two concepts that are often confused: helping and showing. Both relate to leadership and teamwork.

As martial arts professionals, we are often asked by our students for assistance with techniques, combinations, kata and so on. But when we assist them, what’s the difference between helping and showing? It’s more than just a matter of semantics.

“Helping” means giving tips and critiques. “Showing” requires giving a demonstration of the task. The reason I’m pointing out the difference is that too often, conflict and frustration result from confusing the terms.

For example, suppose you needed people to help you move. However, when you asked for help, you probably expected that people would give you some amount of their time and show up ready to pack boxes and carry things.

Now imagine if the people arrived, and instead of packing and...

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How to Use Your Speed Bag for Kids' Classes

mentor retention Feb 04, 2020

By Michelle Hodnett

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

  

The Century Foldaway Speed Bag Platform & Leather Speed Bag is an excellent tool to build hand-eye coordination as well as speed and endurance. Speed bag training beneficial to all ages and all levels of martial artists, for several reasons:

  • It increases hand speed, which helps eliminate wasted motion
  • The repetitive striking action trains the user to keep their hands up – a habit that is essential if you’re even going to think about sparring
  • It builds the trapezius muscle, which improves the overall snap of your punch

All of these things will benefit...

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What Martial Art Do You Teach?

“What martial art do you teach?”

 

That’s right up there among the most common questions asked by a prospective new student or their parents. If they’ve done some research, they may already know a few things about the martial arts, but as beginners, there are so many unanswered questions and preconceived ideas. Cutting through all of that can sometimes be a challenge.

 

As a practicing martial artist for my entire adult life I’ve had the opportunity to study a variety of martial art disciplines, some more extensively than others. I like to tell people, “They’re the same thing, only different.” I have always believed that it’s not the specific style or the system that makes one art better for one student and not another. I think it’s more important to find an instructor and a school with a philosophy and style of teaching that is appropriate for the needs of the individual student.

       ...

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Success Through Community Involvement

mentor Jan 28, 2020

By Keith D. Yates

 

 

Kevin Nevels began his martial arts training as a child in Vicksburg, Mississippi, in 1993, but he stopped training a couple years later when his family moved to the small North Texas community of Coppell. It wasn’t until his college years at the University of North Texas that a friend got him re-interested in the martial arts. He found a school that taught the same traditional taekwondo that he had learned as a kid and, soon after, he had earned his black belt.

Nevels majored in radio, TV and film and always thought he would go into that industry after graduation. Instead, he took a job working with his father in the oil industry (it is Texas, after all). However, he continued to train and do some part-time teaching of the martial arts. He readily admits he wasn’t really happy in his oil job and, apparently, his dad noticed that fact as well.

In January 2010, Kevin was running a taekwondo demonstration with his team and his father was a...

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Agility Ring Drills Kids Will Love!

mentor student retention Jan 27, 2020

By Michelle Hodnett

 

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

 

Agility Rings from Century are durable and will last for years, and their use is only limited by your imagination. We use the rings to focus the students, to provide visual markers, and as a tool in multiple drills. No matter how you use them, their bright colors always draw kids’ attention and help them focus on the task at hand.

 

 

Ring on Ground Drills

Quick Feet: Place your rings in a line and have students go in and out of the rings as fast as they can. This is footwork and cardio. Several other agility drills, like hopping on one foot, two feet...

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Al Francis: First Big Tournament Win

mentor Dec 30, 2019

by Herb Borkland

 

Texas tournament legend Al Francis ranks among the top 10 fighters of the Lone Star State’s golden era of karate. A man of principles and character, Francis has put in decades as a recreation specialist in San Antonio, proving the social value of karate training for at-risk youth. His local educational TV program, which showcased the varieties of martial arts available in the city, ran for a decade. Today, he remains one of the best spokesmen for the power and discipline that the martial arts can bring to children.

 

MASuccess: Where did you grow up, and what did your dad do?

 

Al Francis: I grew up in San Antonio, Texas. Dad was the master chef at the Galveston Hills Restaurant, but I took off in a totally different direction. In high school, I wanted to be an artist.

I was about 130 pounds and couldn’t play every sport there was. I got jumped when I was younger. My mother taught me how to block. (laughs) I knew I needed to learn how to...

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Ideas for Your Dojo Christmas Party

mentor Dec 19, 2019

by Michelle Hodnett

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is an article of Project Dojo co-founder Michelle Hodnett’s experiences on holding Dojo Christmas Parties.  

 

 ‘Tis the season to be jolly! Be sure to let your community know during on-the-mat announcements that you will be holding a Christmas Dojo Party. Utilize your existing community by having an instructor and volunteer parents run the pot luck, crafting stations, face painting, and selling merchandise. Another black belt or volunteer should be taking pictures of the event for Facebook. (Note: make it clear to attendees that pictures from the event will be posted online. Most people will not have any objection, but it’s something you need to...

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