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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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It’s Time to Reflect, Relax and Plan

maia mentor Oct 01, 2019

Every year, for as long as I can remember, Century Martial Arts and the Martial Arts Industry Association have published materials to help schools have the most successful holiday season possible. Even though I believe we help a great deal, we can always do better. With that in mind, in this column, I’m taking the opportunity not only to give a few more tips but also to explain why the last quarter of the year is crucial to our businesses.

The holiday season — from Thanksgiving to New Year’s Day — offers the perfect chance for reflection, relaxation and “profitization.” First, as the year winds down, it’s a great time to reflect on 2019 and evaluate how well you were able to accomplish the goals you set for your business. If you were unable to attain them all, this is when you should determine what can you do in 2020 to make sure you achieve the goals you set.

Reflection also is about defining your priorities and deciding if you have set...

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MAIA Elite Consultant Spotlight: Jason Flame

maia mentor Sep 21, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Like many MAIA consultants, Jason Flame first entered the organization as a client then. He quickly realized two things: that MAIA’s strategies worked, and that not enough school owners were taking advantage of them. He became a MAIA Elite consultant in order to help other schools reach the same heights of success, adding his own experiences and skills to the ever-growing pool of MAIA resources.

 

 

When did your martial arts journey begin?

It was my mom who originally wanted me to enter martial arts.  It was always her dream to train...

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In Martial Art Schools, We’ve Hit the Trifecta!

By MAIA Executive Director Frank Silverman

 

It’s the most wonderful time of the year — for martial arts schools, that is. We’ve hit the trifecta: the end of the hot days of summer, the start of back-to-school time and the edge of the holiday season. Any one of these three warrants an individual column, or even a full- fledged article, but I have only 700 words. Since that’s the case, I will attempt to wrap everything into one column. I want to cover the essential details of the question, How do we handle the transition from summer’s end through back-to-school and into the holidays?

 

First, regardless of how good or bad summer was, we need to focus on getting everyone who took a break, no matter how long or short, back to regular class attendance. We know it’s always less expensive to keep a client than to find a new one, so hop on the phone, send emails and post to Facebook. You need to do whatever it takes to get your students back on...

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Staying On Top of Social Media Doesn’t Have to be a Struggle!

By MAIA Division Manager Melissa Torres

 

Facebook is dying. Social media is officially coming to an end.

 

And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.

 

I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”

 

Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school...

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MAIA Spotlight: Executive Director Frank Silverman

maia mentor Aug 30, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!

And if you know MAIA, you know Frank Silverman. MAIA’s Executive Director is a longtime martial artist, as well as the owner and operator of 10 martial arts schools in and around Orlando, Florida. He is the author of Business is Business: Passion and Profit in the Martial Arts Industry, and has been one of the most impactful figures within MAIA for nearly two decades.  

 

How long have you worked with MAIA?

I’ve been with MAIA for nearly 20 years (19, to be precise), and it’s been an amazing experience since the start!

 

What is...

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My Friend and Colleague, John C.

maia masuccess mentor Aug 09, 2019

By MAIA Executive Director Frank Silverman

 

In early May, I was in Boston at an MAIA Wealth seminar. The event was on Thursday and Friday. Since I was also hosting a business forum seminar on Saturday, my wife flew in Friday evening for one day. We had a nice dinner, and the next day I taught the seminar. We grabbed lunch in Little Italy on the North End (I love the food in Boston) and caught a flight home around 7 p.m.

It was a great weekend: a one-day getaway with my wife, great food, a successful Wealth seminar and a hugely successful business forum. But none of those things are why I will always remember this particular trip.

We were coming home from dinner at 10 p.m. As I hopped out of the Uber, my cellphone rang. The screen showed the caller’s name: John C.

“John C” is how I have had the late John Corcoran saved in my phone’s contact information and address book for 18 years. That late at night, I might not normally have seen the call, let alone...

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Keeping Your Classes Interesting

By MAIA Division Manager Melissa Torres

 

Not quite sure what you’re going to teach tonight? Tomorrow night? Next week? I don’t blame you. Teaching as much as you and your other instructors do, plus running a full-time school, training, and trying to balance a home life, can leave you mentally drained and lacking in the creative area.

Are you afraid your students are getting bored or losing interest in the day-to-day drills and techniques? Retention is a huge pain point for so many schools. We hear it all the time. Schools can get students in the door, but the main struggle is keeping them for a week, a month, a year and many years beyond that.

It’s time to break out of some of your routine teaching habits and make keeping your classes fun and interesting a top priority. If students are having fun, they will come back. If they are learning new techniques and see themselves improving, they will come back.

Bring back that first-day excitement to your mat, every...

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