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MAIA Elite Consultant Spotlight: Adam Parman

maia mentor Jun 17, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Adam Parman is a longtime MAIA Elite consultant who operated three martial arts schools. He, along with several other MAIA members, is a regular contributor to the Consultant’s Corner column in MASuccess. Get to know the man behind the paper in this post!



How long have you been a MAIA Elite Consultant?
I’ve been one since 2012.


What part of your work as a MAIA Consultant do you enjoy the most?
I enjoy to opportunity to work with other school owners in helping them overcome the obstacles and challenges of running a martial arts school while living their dream. I had the distinct honor of working for some of the most successful school owners in the county including Joe Corley, Bill Clark, Mike Metzger and Frank Silverman.


What topics are your specialties?
My specialties are staff development, branding and implementing systems.


What are some common problems you see among school owners?
The issues that I saw commonly were the lack of a unified direction among school employees, accountability that was slim or non-existent, and that many school owners didn’t have good systems in place to help their schools run smoothly. I was inspired to try and solve them – hence my specialties in the last answer!


What is the single best piece of advice, overall, you give your clients?
There’s a lot of advice I would give. MAIA helps our clients with a variety of challenges associated with running a successful martial arts school. However, if I had to offer one thing, it would be to focus on integrated sales and increase average student value.

What martial arts do you or have you trained in?
I’ve trained in both American Freestyle Karate and Kempo.


What got you interested in martial arts?
I started martial arts at age six and have never stopped since!


How long have you been coming to the Martial Arts SuperShow, as an attendee or as a speaker/consultant?
I attended my first Martial Arts SuperShow in 2008 as an attendee. Now I continue to send my staff each year to motivate and educate them about the martial arts business. I also teach seminars at the Show.

Are you presenting at the SuperShow this year?
Yes! This year my SuperShow topic is “Creating Your Business Breakthrough.” We’ll talk about the challenges every school owner faces while running a martial arts business and ways to systematically overcome them. This seminar is perfect for anyone who feels “stuck,” or what to avoid in order to keep from getting stuck, in their business.


If you could address every school owner in the country in person, what would you tell them?
Find a mentor, someone who matches your idea of success and who will send the time to teach the business while holding you accountable for your action.


Finally, tell us one fun fact or piece of trivia about yourself!
I’ve opened 14 martial arts schools, ran or owned a total of 25 schools and coached over 67 school owners in my career. I’ve seen and helped solve all sorts of problems, so I can tell you, no matter what your school is facing, you’re not the first to face it and there is experienced help at MAIA for you!

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