I recently got a call from a member who needed help with their school. Specifically, they wanted to get some different ideas on how they could help their school grow. After one suggestion from me, the first words out of their mouth were, “That didn’t work for me the last time I tried it.”
This response reminded me of the theme of the book “The Science of Getting Rich:” you must do things in a “Certain Way.” To explain what this means, I’ll use the analogy of baking a cake.
Suppose I’m known for making the best cakes. If you ask me to teach you how to make them, I will show you my method that I use. If you bake a cake in the “Certain Way” that I showed you, you will be successful. Remember, success leaves clues.
But, let’s say you have a different idea for your cake and want to change the method. If you change the baking time and temperature, it will not come out the same. If you vary the amount of sugar, or any other ingredient, it won’t come out the same. Even if you just switch the order in which ingredients are added, it will not come out the same. The entire cake must be done in a “Certain Way.”
The same holds true with any promotion, advertising or special event. It must be done in a “Certain Way.” If you are doing MAIA’s Partners in Education program, you must implement it just as they instruct you, in just a “Certain Way.” Change the formula, and it won’t work – or at least, it won’t work as effectively as it could have.
If you are doing school talks or PE Teacher for a Day events the way MAIA shows you, it must be done in a “Certain Way,” or your results will suffer. If you follow the guidelines for holding a Focus for Better Grades free community event as MAIA shows you, it must be done in a “Certain Way” or your results will suffer. I myself have been guilty of trying to cheat the process, but every time I have, I’ve only ended up cheating myself. My results suffered and I lost the opportunity to help even greater number of students.
We explain to our students that their martial arts forms must be done in a “Certain Way.” Their basics must be done in a “Certain Way.” Their sparring must be done in a “Certain Way.” If not, they grow farther away from their black belt, not closer. Shouldn’t we demand the same due diligence from ourselves? Shouldn’t we at least try to make our systems work for us not against us? Even with our own students, we evaluate where they are having challenges and look to see if their problems are because of a “won’t do” or a “can’t do.”
The next part is to actually be certain that it will work. I have a friend who added $100,000 to his bottom line in nine months because he wanted it and he was certain it would work. On the other hand, I have friends who will go out of their way to make certain that their efforts end up in complete failure, just so they can say “I told you so.”
Beware of the staff or family member who always says, “I hate to play the devil’s advocate…” My response is simply, “Then don’t.” I’m a big believer of the Law of Attraction: that negative or positive energy attracts its like. Why even invite in negative thoughts?
Another word for certainty is belief. And what is a belief? It is a thought that we think over and over. To do things a “Certain Way” is to have an absolute confidence in the process. How can you become certain? I will say again: success leaves clues. Look at the results of the MAIA members who have become Elite! Copy, them down to the words they use, the pace and peaking of their pitch, how they stand and the confidence they exude, the speed and completeness of their planning, and the properly timed execution of their plan. Be certain that if you do what MAIA Elite coaches and trainers tell you what to do, that you believe with every ounce of your being, and watch the certain success you can achieve.
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