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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Adapt or Die: How to Keep Your Dojo’s KABOOM

eric the trainer Jul 17, 2020

by Eric P. Fleishman

 

For many in the martial arts community, this pandemic not only has brought their businesses to a halt but also is threatening to break their spirits. The positive momentum you had built up likely has been interrupted. However, I believe that in times of crisis, the strong rise to the occasion, helping themselves and others through the momentary darkness. Isn’t that what being a martial artist is about — helping restore balance during times of chaos?

It’s time to get off the couch, turn off those movies you’ve been watching and lead your students on the greatest journey. Here’s how to put the KABOOM back into your dojo.

 

Stay on Brand

Have you noticed that the colors you chose, the logo you created and the tagline you’ve been using since you opened your school have started to feel a little tired and outdated? Why not take this opportunity to rebrand your dojo with fresh messaging?

It’s the perfect time to...

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Take the Sleek Ninja Free Challenge

Do you want to get your mind AND body right in 2020 so you can be the best example to your students?

Then take the Free 7-Day Sleek Ninja Challenge from Hollywood physique expert, Eric the Trainer.

The holidays are a wonderful time to see family, celebrate the season, and reflect on this past year. How can we make 2020 a more profitable year, increase enrollment, and build excitement in and out of the dojo? By incorporating Sleek Ninja fitness classes into your curriculum.

The beginning part of the year is traditionally the biggest fitness time with people looking to fulfill their New Year’s resolutions. And with so many parents of your students looking for new, exciting classes, you’ll want to take advantage of this national trend by launching a fitness program.

This is a great way to get more adults included in your classes and make use of those early morning hours when your school is typically empty.

Sleek Ninja is a physical transformation program based in your...

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