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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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How to Prevent Martial Arts Knee Injuries

Uncategorized Sep 28, 2018

Punches, kicks, pivots, throws, and jumps. Your students throw thousands of them over the course of training, and they’re all exciting and essential parts of a martial arts program.

But … how many times have your students been limited in class because of knee pain?
In some circumstances, have you ever had an athlete in your program miss months of training because of a serious injury such as an ACL tear?

To the “older” population here: how many of you have blamed years of practice for your current knee pain? How many of you find yourselves walking funny around the house in the morning? It’s easy to point to years of wear and tear as the cause. Make no mistake: knee injuries aren’t cool ‘battle wounds;’ they’re serious limitations on the kind of life you truly want to live.

Instead of trying to treat pain later on, I believe we should take a...

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Time to Crank It Up!

Uncategorized Sep 28, 2018

I‘ve been operating a martial arts school full-time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

November was once a time of year when we used to take a deep breath and feel relieved that it had finally come. The thought was that we had been so busy with all our new back-to-school business, we deserved slower months in November and December. There was a huge mistake in this line of thinking. Those two slow months in a row at the end of the year...

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The Final Prejudice

Uncategorized Sep 28, 2018

Since the beginning of time, there has been prejudice. It seems every race, creed, color, nationality, age and gender has known the feeling of being treated as second class or no class at all. It’s heartbreaking to hear stories of the past or, worse, see in real time the injustice that some still have to endure.

One can only hope that as we continue to evolve, people who have committed these injustices will see them for what they are, and those who have felt the pain of the mistreatment don’t spend their precious energies in retaliation.

The prejudice I would like to focus on here, though, is the one that occurs in most martial arts schools. I call it the “Prejudice of the Unseen.”

By explanation, allow me to use an example. Imagine one of your students breaking his hand and coming into class wearing a cast. Can you imagine an instructor asking the students to...

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Retail Sales, They Aren't Just for Moving Product Anymore!

Uncategorized Sep 28, 2018

It is holiday time! That means it is time to focus on retail sales. That said, retail sales shouldn’t be isolated to the holidays and specifically the month of December.

I spoke at a seminar in Las Vegas recently, and one of the topics was how to sell more product. I wanted to make the point that not only is selling product very important for making a profit, but it also provides opportunities to sign up new members and upgrade current students. The point of the seminar was that selling retail product in our schools happens in a variety of ways and can often help other aspects of your school. In the Las Vegas presentation, this portion of the seminar took more than two hours but I will try to lay it out in this 650-or-fewer-words column format.

The most obvious way to sell retail product is through a pro shop. Even though this often produces the least results, it is still very important...

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Perry Kelly: Competitive Karate Healing His Life

Uncategorized Sep 28, 2018

Three-time senior international gold medalist and Martial Arts Success Canadian Correspondent Perry Kelly is a can-ryu jiu-jitsu 5th-dan. He’s also a certified instructor in karate, muay thai, Inosanto kali and Bruce Lee’s jeet kune do and jun fan gung-fu. Kelly is also a fully trained Correctional SWAT operator and a graduate of the U.S. Department of Homeland Security’s Federal Law Enforcement Training Centre’s Defensive Tactics Instructor-Trainer program.

At the 50th Battle of Atlanta in June 2018, he took silver in the Over 60+ sparring division and received the Joe Lewis Eternal Warrior Award from Joe Corley, Jeff Smith and Bill Wallace.

Perry Kelly: I was born in Ottawa, Ontario, which is the capital of Canada. Canada’s the only country where the national sport allows fighting without being ejected. They simply give you five minutes to catch your breath before you can “drop the gloves”...

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Doing Things a "Certain Way"

Uncategorized Sep 28, 2018

I recently got a call from a member who needed help with their school. Specifically, they wanted to get some different ideas on how they could help their school grow. After one suggestion from me, the first words out of their mouth were, “That didn’t work for me the last time I tried it.”

This response reminded me of the theme of the book “The Science of Getting Rich:” you must do things in a “Certain Way.” To explain what this means, I’ll use the analogy of baking a cake.

Suppose I’m known for making the best cakes. If you ask me to teach you how to  make them, I will show you my method that I use. If you bake a cake in the “Certain Way” that I showed you, you will be successful. Remember, success leaves clues.

But, let’s say you have a different idea for your cake and want to change the method. If you change the...

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Why I Don't Like Sporks

Uncategorized Sep 28, 2018

I don’t like sporks — those odd cutlery combinations of not-quite-a-spoon and not-quite-a-fork.

These flimsy plastic utensils will neither hold liquid food or stab solid food. Evidently, sporks are an easy way to cut corners and save money. I’m convinced it was someone’s brainchild who certainly didn’t have the customer’s best interest in mind!

Believe it or not, the spork has been around since 1874. Originally, the spork was metal and larger, giving it better capabilities for both holding liquid and stabbing solids. But as the years went by, the entire spork idea just got worse and worse. Today, sporks are comprised of cheapgrade plastic, and some of them are so small they could be used to feed babies.

And I know I‘m not the only “spork-hater” out there. We martial artists fight like warriors and we expect to be able to eat like one, too. Let me just...

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Franchising the Martial Arts the Wave of the Future?

motivation Sep 01, 2018

Knoxville, Tennessee’s Barry Van Over went from the hills of Appalachia to the forefront of the 21st-century martial arts revolution. Franchising is his dynamic vision for the future of martial arts businesses. 

By Keith D. Yates

 

 While people have been practicing martial arts for thousands of years, the ancient disciplines have never been more popular than they are today. Statista is an online statistics, market research and business-intelligence portal that provides access to data from market and opinion research institutions. The last time the company conducted a survey, in 2016, into how many people practiced martial arts, it discovered that almost four million people, ages six and older, were practicing martial arts. 

With more than 20,000 martial arts studios operating across the nation and the rise of martial arts in the mainstream, there is reason to believe that those numbers would be even higher today.

One of the reasons why martial arts is so...

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Martial Arts SuperShow 18 Pathway to Prosperity!

continuing education Sep 01, 2018

The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!

By Sarah Lobban

 

The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before. 

Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...

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