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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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“L” is for Levity

This month, let’s discuss levity and its role in leadership and teams.

 

“Levity” is “cheerfulness” or “enjoyment.” As we work and try to manage successful businesses, it’s easy to lose sight of just having fun. Honestly, there are some days when we fight just to get out of bed.

 

However, there are always moments when some joyfulness and laughter can be found. Even when things seem hard or crazy, you have to be intentional in finding levity. Allow me to share a wild but true story.

 

In my previous column series, “Pop’s Pearls of Wisdom,” I stated that my parents owned liquor stores and then motels. One day, my dad and I were working the front desk at the motel when he received a call from a customer. The client complained that there was a rat in his room.

 

We were quite thorough about pest control and cleanliness. My dad was tired from several days of rowdy customers and the previous...

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The 5 Mindsets of Martial Arts School Success, Part 2

Last month, we discussed the first three mindsets of a successful martial arts school.

 

They were:

 

  1. We are the friendliest place in town.

 

  1. We are the cleanest place in town.

 

  1. We only teach great classes, never just good ones.

 

This month, we’ll address mindsets four and five.

 

  1. We are excellent at student/parent communication. It has been great to see how the level of professionalism has improved in our industry over the last 40 years. Clearly, we have learned a lot about running a friendly, clean school with great classes.

 

With that said, if there’s one area that we are still weak in as an industry, it is student/parent communication.

What I’m referring to here is the importance of giving consistent, quality feedback to all of our students and their parents on their progress. We do this by sharing with them what they are doing well and how they can become better. As simple as this may sound, it’s extremely...

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The MAIA Report: Perspective

maia motivation Dec 04, 2018

It's almost the New Year, the time for resolutions. Grand expectations. Weight loss. Goal-setting. Making a change for the better and trying to stick with it for the next 365 days.

Then, the first week winds down and the confetti settles. Champagne gets flat. By this time, I can’t tell you how many Facebook posts I see saying things, “Can we just start this New Year over?” Or, “I need a re-do.” And, of course, the standard: “This is the worst year ever!”

 

Since we have such high expectations for the New Year, we get frazzled at the first thing that goes wrong. We tend to associate the first week of the New Year with how the rest of the year will go. We think, “Why does everything happen to me?”

 

Having expectations and setting goals is important and you should definitely do it. In fact, if you haven’t written out a list of the goals you want to accomplish, stop reading and do it now! We have all heard that you...

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Help Students See the Path to Black Belt

I've been operating a martial arts school full-time for 40 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

In our early years in running a dojo as black belt instructors, we came to work, taught classes and tried hard to manage a business that was our sole source of income. As instructors and owners, we made student progress the priority in the school. While that’s a respectable and sensible idea, it left out a very important pillar of our growth.

 

I think, in those early years, we were missing a huge opportunity. We basically never showed...

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My Thoughts on the 2019 Economy and Potential Martial Arts Trends

continuing education maia Dec 01, 2018

By Frank Silverman

 

When the calendar rolls over to the month of January, various groups of people ask me the same question every year: “What does the future look like for the martial arts industry, and what’s in store for martial art schools?”

 

This is a fair question any time of year, but I hear it more frequently in January. If I had a crystal ball, I’d gladly give a definitive answer. But, without that, here is my best "guestimate:"

 

This question really has two components. First is how I believe the schools will do relative to the economy and overall health of our industry. The second part addresses the trends and changes that we may see in the future.

 

Economy/Business Health

As for the economy and the business health of the industry, I have strong sense that 2019 will continue on a positive path. Overall, I expect my own personal schools to enjoy a repeat of 2018.

 

On occasion, some of the schools had...

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Show Them Who You Are!

I‘ve been operating a martial arts school full time for 40 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

When I first started in the martial arts back in the late 1970's, it was common to hear an instructor say to a student, “Only one in 1,000 will make it to black belt.” That statement was a source of pride. It meant that a black belt was to be truly honored. It meant that a black belt wasn’t a common man (or woman); they were elite.

 

The statement was made with good intentions, but it did irreparable harm!

 

Anyone...

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Want to Improve Your Retention? Do This in the Next 30 Days!

By Christopher Rappold

 

With 2018 behind us, it’s a good time to take a pause and assess how the year went.

I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.

 

I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.

 

Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?

 

Having excellent student...

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Watching Huey Lewis Grimace

motivation Dec 01, 2018

By Karen Eden

 

Huey Lewis and the News was a very popular Top 40 band for more than a couple of decades. Back in my radio days, I was backstage when Huey Lewis was coming off from a “standing-room-only” performance. I could tell he was more than pleased with his show; he was literally wiping the sweat off of his face.

 

Just then, I heard someone make a comment to him.

 

“I remember seeing you at the Aqua Knot nightclub when you were a start-up band,” said the man.

 

“Oh, wow!” replied Huey, with almost a look of pain on his face.

 

Huey wasn’t rude or impolite. But I could never understand why he had such a deflated look on his face when that guy told him that. Until now.

 

A lot of years have gone by since then. I’ve come into my own as an author of four books and a journalist with over 20 years of writing for martial arts magazines and newscasts.

 

I’m always honored when someone conjures up...

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Pre- and Post-Employment Checks: The Devil is in the Details

business coach Dec 01, 2018

By Philip E. Goss, Jr., Esq.

 

I believe we can all agree that pre-employment background checks are a good thing. They’re good for knowing if the prospective employee has any dark clouds that could affect her ability to perform the job in that she’s hired to perform. These checks are exceptionally good for determining if that person has any disqualifying events that could cause your school harm, things like any sex based adverse history or a criminal record.

 

It’s absolutely vital to prove that you took proactive steps to weed out someone who could commit any crimes against your student population, (again there’s that nasty issue of sex-based harassment or assaults). Background checks will not act to dismiss a case against your school, but they will act as an affirmative defense when faced with a negligent hiring or negligent retention lawsuit.

 

As with many things, conducting pre- or post-employment background checks is not the easy thing it...

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“B” is for Boundaries

Uncategorized Dec 01, 2018

By Dr. Nguyen "Tom" Griggs

 

Happy 2019, my friends. For this new year, I’m launching a series of columns using the acronym BLACK BELT, as it relates to teams and leadership. Let’s begin.

 

B Stands for Boundaries

One of the biggest issues clients and loved ones constantly grapple with is conflict resulting from violated boundaries. We all have had an experience where someone violated a boundary.

 

Boundaries are exceedingly important to your happiness and maintaining healthy relationships with other people. I remember a moment from 5th-grade recess that illustrates the value of respecting boundaries.

 

As we were playing in the schoolyard, one of the boys was teasing another kid and made a “your momma” joke. The kid on the receiving end warned the mouthy kid to not talk about his mother. The mouthy kid had this smirk on his face, which indicated he was going to test this boundary. A few minutes later, the mouthy kid made another joke...

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