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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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PreSKILLZ: Changing the Way You Think About Teaching Children

by Melody Johnson

 

Every Tuesday after school, my son has a playdate at a local park. I like to watch him interact with other kids from the neighborhood so I can observe their behavior. I’m a fan of the way kids play, in part because I’m in awe that we adults don’t engage with our peers the way children do.

Unfortunately, the kids almost always exhibit behaviors that prompt their parents to weigh in on how they’re playing. Most of the parental feedback is negative. Not surprisingly, most of the kids’ responses to this are equally negative.

Many times, it’s just a case of mistaken “stage of development” identity. The parents don’t understand that the children’s behavior is natural and common for their age and therefore shouldn’t be addressed so negatively. At the same time, I see many opportunities where a good martial arts program could help make the parents’ job easier and more enjoyable.

One example...

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Showing Versus Helping

by Nguyen “Tom” Griggs

 

I want to share some insights regarding the distinctions between two concepts that are often confused: helping and showing. Both relate to leadership and teamwork.

As martial arts professionals, we are often asked by our students for assistance with techniques, combinations, kata and so on. But when we assist them, what’s the difference between helping and showing? It’s more than just a matter of semantics.

“Helping” means giving tips and critiques. “Showing” requires giving a demonstration of the task. The reason I’m pointing out the difference is that too often, conflict and frustration result from confusing the terms.

For example, suppose you needed people to help you move. However, when you asked for help, you probably expected that people would give you some amount of their time and show up ready to pack boxes and carry things.

Now imagine if the people arrived, and instead of packing and...

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Professional Karate Schools of America: Born in the USA But Now Taking on the World!

by Richard Blaine

It’s not easy to have a large, successful franchise of martial arts schools run entirely by your own students, doubly so if you’re having those schools maintain a fairly traditional curriculum. But Professional Karate Schools of America, or PKSA, has managed to buck the odds and do just that thanks largely to the vision of its founder, Richard Collins Jr.

Collins, along with his father, started training in the Korean art of tang soo do back in 1969. After several years, they began running their own class in the basement of their house. The “school” became a very well-attended, if not prosperous, enterprise for them. Although they never advertised, classes were always packed thanks to word of mouth. The younger Collins was still working a regular job as an aircraft mechanic when a Korean master named C.S. Kim suggested he try teaching martial arts full-time.

“I had a passion to teach, so I decided to take the leap,” Collins said....

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Get The Most Out Of Your SuperShow!

Attending the Martial Arts SuperShow is a one of a kind experience. Last year was my first time going and I loved it, so I decided to write down my thoughts. If you haven't already locked in your tickets, do it today! https://www.masupershow.com/

 

By: Cris Rodriguez, MAIA Digital Marketing Specialist

February 2019.

Mike Metzger. Melody Johnson. Bill Clark. Shane Tassoul. Chuck Norris.

Those were the Speaker names that I read.

Those were the legends in our Industry that I would be sharing the stage with.

And man was I PUMPED!

Having the opportunity to share my love of Digital Marketing at the industry’s
largest and most established conference gave me chills.  It was an absolute honor.

My mentor, Mike Metzger (who sometimes has more faith in me than I do) was
the one that signed me up.  And I was super nervous!

This was going to be my VERY FIRST SuperShow…
And he had me speaking 4 times!

I knew the most important question I had to answer...

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A Small Step Outside Your Box

Look, we get it.  Not everyone is comfortable being a “salesperson.”  But in order for you to grow your school, you’re going to have to step outside your comfort zone and do something different. 

If you find yourself frustrated with a lack of growth or profitability, it’s because you’ve reached the maximum potential of your current mindset.  It’s that simple.  To go farther, you’re going to have to change something. 

Here’s the good news, though:  You don’t have to start with a huge, radical change to see an impact.

And that’s where this Square Hand Target system comes into play.  Think of it as a baby step into a brave, new world.

  • You don’t have to make a big sales pitch
  • You don’t have to invest a ton of money
  • You don’t have to attempt a mass intro

All you have to do is bring in your own students for a seminar on a subject matter you should already be comfortable...

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How to Use Your Speed Bag for Kids' Classes

mentor retention Feb 04, 2020

By Michelle Hodnett

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

  

The Century Foldaway Speed Bag Platform & Leather Speed Bag is an excellent tool to build hand-eye coordination as well as speed and endurance. Speed bag training beneficial to all ages and all levels of martial artists, for several reasons:

  • It increases hand speed, which helps eliminate wasted motion
  • The repetitive striking action trains the user to keep their hands up – a habit that is essential if you’re even going to think about sparring
  • It builds the trapezius muscle, which improves the overall snap of your punch

All of these things will benefit...

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Grow Your Online Presence in 2020

By: Cris Rodriguez, MAIA Digital Marketing Specialist

Over the past year, we’ve had over 200 school owners graduate from my 8-Week Marketing Mastermind Course. They took a deep dive into Facebook, Instagram, and Google Advertising, and learned how to use those major platforms to grow their Martial Arts Academy.

Many of them have seen amazing results with their new-found knowledge and skill set. However, many of them also realized that digital marketing can be time consuming and frustrating, especially if it’s not something you’re passionate about.

Most school owners have enough on their plate already. However, it is vital you have a presence on those major platforms.

Why? Because if you’re not, your competitor will be.

And this is exactly why I created Grow Pro Agency.

In the ever-changing online world, keeping up with the constant updates of social media can require not only your time, but also your energy.

And that’s why we’re here...

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Take the Sleek Ninja Free Challenge

Do you want to get your mind AND body right in 2020 so you can be the best example to your students?

Then take the Free 7-Day Sleek Ninja Challenge from Hollywood physique expert, Eric the Trainer.

The holidays are a wonderful time to see family, celebrate the season, and reflect on this past year. How can we make 2020 a more profitable year, increase enrollment, and build excitement in and out of the dojo? By incorporating Sleek Ninja fitness classes into your curriculum.

The beginning part of the year is traditionally the biggest fitness time with people looking to fulfill their New Year’s resolutions. And with so many parents of your students looking for new, exciting classes, you’ll want to take advantage of this national trend by launching a fitness program.

This is a great way to get more adults included in your classes and make use of those early morning hours when your school is typically empty.

Sleek Ninja is a physical transformation program based in your...

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What Martial Art Do You Teach?

“What martial art do you teach?”

 

That’s right up there among the most common questions asked by a prospective new student or their parents. If they’ve done some research, they may already know a few things about the martial arts, but as beginners, there are so many unanswered questions and preconceived ideas. Cutting through all of that can sometimes be a challenge.

 

As a practicing martial artist for my entire adult life I’ve had the opportunity to study a variety of martial art disciplines, some more extensively than others. I like to tell people, “They’re the same thing, only different.” I have always believed that it’s not the specific style or the system that makes one art better for one student and not another. I think it’s more important to find an instructor and a school with a philosophy and style of teaching that is appropriate for the needs of the individual student.

       ...

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