By MAIA Consultant Shane Tassoul
Has this ever happened to you? You book a booth at carnival, festival or some other event and, when you get there, you have a great time. But then at the end of the day, you realize you haven’t collected any leads. Or, what about this? You collect a bunch of leads and then can’t get them to come back to your school.
Then, perhaps understandably, after doing several events like this with no results, you believe that booth events don’t work. Well, maybe you just need to know how to make them work for you!
Below, I’ll show you four surefire ways to maximize your leads at these events and have more people show up at your school than ever before.
What is the purpose of a booth or demo? The answer is simply to get us in front of our market. If you’re performing a demo, you should be using it to attract the attention of your target market, and then move into your presentation. You are presenting the leads/prospects with...
By Dr. Nguyen “Tom” Griggs
In this column, I will continue using acronyms to spell out the words BLACK BELT, as they relate to teams and leadership. This month, I’ll address “A” for attitude.
Your attitude, of course, is essential to successful leadership and building great teams. Attitude’s two very important components are acumen and adaptability.
First, a quick story. My 5th-grade teacher was named Mr. George Pope. He was a passionate, gregarious and caring person who always pushed us to excel. One day, we were being unruly and he decided to teach us a lesson about attitude.
The lesson was simple but exceedingly difficult. Our participation in recess was dependent upon class behavior. I remember that Mr. Pope’s discussion/lesson on attitude was on a Tuesday. Sadly, we were such a bunch of miscreants that we kept messing up each day and didn’t have recess for the remainder of the week.
By Herb Borkland
Facing 1970’s tournaments ruined by a lack of standard rules or consistent refereeing, then - Inside Kung-Fu magazine’s editor Paul Maslak introduced statistical analysis to sport karate and pushed for safety gear and mandatory seeding of top competitors. In 1979, prominent tournament-karate and kickboxing referee Tom Schlesinger and Maslak co-authored the Schlesinger Rules System of Martial Arts Competition, one of the decade’s most valuable contributions to sport karate and professional kickboxing. In 1982, Schlesinger also published his period-classic book “Fighting Strategy: Winning Combinations.”
Herb Borkland: Where did you grow up, and what did your dad do?
Tom Schlesinger: I was born in Detroit, where my father managed the state for Four Roses and other major liquor companies. We moved to California in 1960.
After graduating from high school sports, I wasn’t good enough for semi-pro ball. Now...
By Beth A. Block
Your studio is the biggest billboard you have. When your potential new students walk in the front door, they learn a lot about the kind of martial arts you teach just by looking around. When the public drives by, they see your signage. They can also look through your front windows and see classes going on at night. When your students walk into your studio, they see how seriously you take the art.
When you look for a place to open, you’re thinking more about the marketing benefits of your location than problems that might come up in a year. This is normal and, actually, savvy. You have to study the demographics of the territory. You have to consider location and the amount of rent for the space. Can you afford it?
Presumably, you are not thinking about what might go wrong if you’ve found a great location. But there’s good reason to consider that, too.
Recently, a studio owner found herself in a bad spot because the...
By Christopher Rappold
A student gets punched in the nose and starts to bleed. He’s embarrassed and fear starts to set in. He thinks to himself, “Maybe this isn’t for me.”
A woman in her 40s gets partnered up with a 17-year-old boy. Try as she might, she’s in a position where she can’t do anything. She is self-conscious and feels like she’s diminishing his workout.
Another student enjoys the martial arts class until the instructor says, “Everyone get your gear on and find a partner for sparring.”
Yet another student secretly hopes to not be partnered in sparring class with one particular peer who lacks control.
Do any of these scenarios sound familiar? If the answer is yes, then, like many others, you have a very real problem that’s killing your ability to grow your school.
Let’s face it: Getting a new student isn’t easy. It requires time, effort and money. Why, then,...
By MAIA Executive Director Frank Silverman
As we begin to approach the 2019 Martial Arts SuperShow, the world’s biggest martial arts business convention, this summer, I want to address the six groups of schools we market to that attend the show. They are:
Of the group, we tend to get the highest participation among the middle three: small, medium and large. That said, in any given year there can to be more of one than another, with no rhyme or reason as to why.
First, let me address the idea among some school owners about attending the event. They believe their school is too small, or that it’s too big, or that they are not a success, or that they are too successful to benefit from the Show. This last statement is not true and, in fact, is exactly the opposite.
Whether you are ready to...
We always teach our students that martial arts is about more than just kicks and punches. Well, show them how this month with these mat chat cards about sharing. Download the Free Resource Now.
Martial arts is a valuable activity. The self-defense you teach in class is one of those things your students will no doubt need at some point in life.
But you know what is more valuable and can have an even bigger impact? Life skills.
Teaching a student how to throw a hook or kick is one thing, but teaching him or her how to do a little bit better in life — that's the ultimate gift you can give them.
That's why in this month's free resource, we're going to give you 4 weeks of mat chats about sharing.
This will help you demonstrate more value to your students and their parents, but more importantly, it will impact someone else's life.
Use these every week for the month of March and teach your kids a valuable life lesson - sharing.
You can download them here now.
By Sarah Lobban
In July 2018, Century Martial Arts and Gameness, the Dallas, Texas-based martial arts company renowned for its high-quality Brazilian jiu-jitsu gis, announced they had formed a joint venture. Beyond benefitting the companies, the new partnership will predictably have a positive impact on both their customer bases.
“Gameness is one of the largest jiu-jitsu brands in the world,” explains Kris Horner, owner of Gameness for the past eight years. “It’s also one of the oldest jiu-jitsu brands in the world.”
To fully appreciate what it means for Gameness to have reached the level of success it has today, you have to understand the evolution of Brazilian jiu-jitsu (BJJ) within the United States. It didn’t always have the status it does today. In fact, before the 1980s, the sport was virtually unknown.
Rorion Gracie, son of the legendary Helio Gracie, one of BJJ’s founders, brought the art...
One of the areas where breakthrough stem-cell therapy has shown incredible results is in the field of orthopedics, joint pain and chronic pain. At NovaGenix, a clinic located in Jupiter, Florida, veteran black belt Tim Bruce and his partner have successfully treated injured martial artists of all types, from pro fighters to school-owner instructors. Using same-day stem-cell procedures, patients can come in and receive treatment in about one hour — and the cost is very reasonable!
By Timothy Bruce
Before I delve into my current position treating the injuries of martial arts athletes with state-of-the-art, regenerative-medical techniques, I want to share my martial arts background. I want readers to know that I’m just like a lot of you. I’ve spent most of my life practicing various martial arts. My training ranges from a traditional “old-school” style of karate to, eventually, modern Brazilian jiu-jitsu (BJJ), the art I fell in love...
By Terry L. Wilson
Rocket Scientists do Exist! You Just Don’t Meet Them Often
Wassim Khechen’s (pronounced, wa-sim’ catch’en) exceptional aptitude for science and his keen mind, among other great scientists, helped launch America’s probe of outer space in the 1990s. However, much to his parents’ chagrin, Khechen’s passion for martial arts would eventually take him down a path less traveled by his academic peers, leaving him to explore a world of his own creation.
Originally from Venezuela, Khechen moved to the United States in 1981, landing in Buffalo, New York under protest. A top-rated fighter in his own country, Khechen was poised to test his skills against the best fighters in world. That was, until his father threw in the towel and took him out of the dojang and into a university far away from his taekwondo school in Venezuela.
“I was supposed to be fighting on the Venezuelan Olympic Team, but my father insisted that I...
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