The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Karen Eden
Huey Lewis and the News was a very popular Top 40 band for more than a couple of decades. Back in my radio days, I was backstage when Huey Lewis was coming off from a “standing-room-only” performance. I could tell he was more than pleased with his show; he was literally wiping the sweat off of his face.
Just then, I heard someone make a comment to him.
“I remember seeing you at the Aqua Knot nightclub when you were a start-up band,” said the man.
“Oh, wow!” replied Huey, with almost a look of pain on his face.
Huey wasn’t rude or impolite. But I could never understand why he had such a deflated look on his face when that guy told him that. Until now.
A lot of years have gone by since then. I’ve come into my own as an author of four books and a journalist with over 20 years of writing for martial arts magazines and newscasts.
I’m always honored when someone conjures up...
By Melissa Torres
Think about your greatest successes in 2018. Now think about how you achieved them. Was it a goal you met? Perhaps it was a resolution you kept. No matter what it was, take a moment to ponder each step you took to accomplish it.
There’s nothing wrong with saying, “I was successful.” It’s not a false statement. You were successful. But, you didn’t do it all on your own. You had a person, a couple of people, or perhaps an entire team helping you achieve your goal.
Sometimes it’s hard to admit, but we weren’t meant to do life alone. I know that I tend to want to get things done by myself. It’s faster. It’s easier. I don’t have to explain it to anyone. I don’t have to follow up and make sure it gets done.
But the truth is that we need people on our team to support us: Someone to cheer us on, help us solve problems, encourage us to be better, and remind us of our own goals. We...
By Dr. Jason Han
As a physical therapist for a professional soccer team, I’m often asked how I help our players get ready, day in and day out. Running long distances each week — jogging, cutting, sprinting and shooting — will take its toll. The same thing happens in your martial arts program, only with kicks, punches, throws and blows to the body.
Most people focus on the training aspect of athletics, but not enough on recovery. Whether you’re a professional athlete, a weekend warrior or a youth competitor, recovery is critical to success and longevity.
I was recently working with a star multi-sport high school athlete who was complaining of aches and pains. His football team was wrapping up the regular season and heading into the playoffs. He had neck stiffness, shoulder pain from a football tackle and a sore hip from an older injury sustained a few months back. His coach was a little more “old school,” in the sense that he...
By Frank Silverman
When the calendar rolls over to the month of January, various groups of people ask me the same question every year: “What does the future look like for the martial arts industry, and what’s in store for martial art schools?”
This is a fair question any time of year, but I hear it more frequently in January. If I had a crystal ball, I’d gladly give a definitive answer. But, without that, here is my best "guestimate:"
This question really has two components. First is how I believe the schools will do relative to the economy and overall health of our industry. The second part addresses the trends and changes that we may see in the future.
As for the economy and the business health of the industry, I have strong sense that 2019 will continue on a positive path. Overall, I expect my own personal schools to enjoy a repeat of 2018.
On occasion, some of the schools had...
By Christopher Rappold
With 2018 behind us, it’s a good time to take a pause and assess how the year went.
I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.
I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.
Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?
Having excellent student...
I‘ve been operating a martial arts school full time for 40 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.
When I first started in the martial arts back in the late 1970's, it was common to hear an instructor say to a student, “Only one in 1,000 will make it to black belt.” That statement was a source of pride. It meant that a black belt was to be truly honored. It meant that a black belt wasn’t a common man (or woman); they were elite.
The statement was made with good intentions, but it did irreparable harm!
Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry
Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.
One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”
Here are five great ways to do just that!
This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?
If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...
PreSKILLZ is an innovative way to effectively teach 3- to 6-year-olds. At the same time, it enhances what every martial art school owner covets — increased enrollment and revitalized retention!
By: Andrea F. Harkins
Veteran black belt Melody Shuman bridges the gap of teaching preschoolers by showing that every three- to six-year old can learn valuable martial art skills, if taught the proper way. Additionally, every school owner can increase enrollment and improve retention by using these teaching methods.
Shuman spent many of her years in martial arts as an instructor. At 19 years old, she began working as a program director and instructor in Orlando, Florida. For six years, she co-owned and operated four schools in south Florida. During that time, she won the title of World Champion in forms and coached many young world champions ages seven and up.
In 1997, she presented her first innovative program, Little Ninjas, to the martial arts industry. It...
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