The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Keith D. Yates
Coming to America
Adam Spicar (pronounced, spy’car) first came to the United States as a foreign exchange student in 1996 and went to high school in Arizona, where he graduated in 1997. He returned two years later to visit his host family and was able to travel and visit several other states in America.
Lucie Stolkova and Adam were what she calls “middle-school sweethearts.” She says she first fell in love with Adam when she was just 12 years old and they met on the school bus.
When Adam came back to America in 1999, she got permission from her parents to come with him. She was only 16 at the time.
“My parents were suspicious of America, but they trusted Adam,” she remembers.
She spent a couple of months attending high school in Arizona, but she admits she barely understood English.
Back in the Czech Republic, students often studied English, but she says it was mainly vocabulary.
“I knew what...
A poll was created in the Century Martial Arts School Network about teaching 3 to 6-year olds martial arts. Here are my reactions to that poll and some pointers for making your early age program better.
By Melody Shuman
Something interesting happened last week.
Something that if you weren’t on Facebook, could have got lost in social media’s short lifecycle…
A poll was created in the Century Martial Arts School Network.
In the poll, Danielle Rogers (who deserves all the credit for starting this conversation and to a lesser extent, giving me a spark to write this post) asked a simple question:
The question was:
“Do you have a program in your school for 3-6 year olds? Tell us why or why not.”
Now, if you go to the poll (which you can here if you're a member of the group) you can see gobs of people offering up their opinions on the early age class conundrum…
You can see people stating their cases for and against teaching...
As we exit the holiday season and enter the new year, the media is bombarding us about how the internet is seizing more and more sales from the standard brick-and-mortar businesses.
I am happy to say that my schools are somewhat internet-proof. A portion of our sales do compete with the internet: items like weapons, gear, uniforms, etc. But we have many ways to combat this.
For example, we offer the very best pricing, whenever possible, for purchasing products within the school. We cobrand anything and everything possible, and that becomes the “must-use” products for our students. We frequently offer new t-shirt designs for our student that are only available at the school. Most importantly, we program all product into our curriculum whenever possible.
All that said, my ways of combating internet sales is not the topic of this article. Changing with the times and adjusting to the environment is.
Over the holidays, I went shopping at a...
Every year, many school owners ask, “How do I get more students?” To properly answer this question, you have to keep in mind this maxim: “To be terrific, we must be more specific.” So, let’s do a couple of things in this column to be more specific with the student base that you want. As your consultant and someone who teaches the Law of Attraction, I would ask you, among other key questions:
“Do you want students who pay late or more students who don’t pay at all? Do you want more children, teens or adults? Younger or older children? Children with learning challenges? Students who are always late for classes? Parents who leave their children at your school well after their class is over? Students with bad hygiene?”
With these answers, you are building a Clarity List, using contrast (people, places, events you don’t like) to get a clear vision of the students you want to manifest. Remember, contrast creates clarity,...
“Who’s the Master?” No, that isn’t just a callback to the famous line in The Last Dragon. That’s the question new students and their families have when they walk into your dojo. Our job as teachers and school owners is to show them a professional level of service in teaching the martial arts. Here are the three tips to do exactly that.
By Justin L. Ford
Your school’s revenue comes from. . .
What? I’m waiting.
Meditate on this.
You could trace your school’s revenue to the tuition payments that get made, and the activities and events you host, the merchandisesales and testing fees, etc. But while there are plenty of different streams your money can flow in from, it all boils down to one source:
It’s important to remember that your school is driven by your students. And while big classes don’t automatically equate to big bucks for your school, having lots of students is definitely a step in the right...
Back in the 1970s and ‘80s, legendary fighter Jeff Smith pulled off a dual goal unprecedented back then and extremely rare even today. He became a world kickboxing champion while simultaneously mastering the martial arts school business! Furthermore, he pioneered savvy business techniques still practiced by current school owners. Read Smith’s extraordinary story and prepare to come away inspired!
By Herb Borkland
In the early 1960s, when Americans were first meeting the Beatles, Jhoon Rhee, the “Father of American Taekwondo,” owned four schools in Washington, D.C., Virginia and Maryland. He also regularly traveled around the country to a dozen taekwondo clubs, where he tested students trained by some of his black belts. One such club was located in Kingsville at Texas A&M University, where teenaged Jeff Smith’s mother worked and Jeff delivered daily newspapers.
“One day on my route, I noticed a sign for a karate...
Fitness icon Eric Fleishman (a.k.a. “Eric the Trainer”) has earned celebrity status among his pumping-iron peers and Hollywood’s elite with his unique training programs. Also a high-ranking black belt, Fleishman has combined his two biggest passions to create “Sleek Ninja,” a fitness program designed especially for martial artists and school owners.
By Terry L. Wilson
CREATING NEW CLIENTS WITH SLEEK NINJA
After earning black belt status in multiple disciplines, Los Angeles’ Eric Fleishman (pronounced, fleesh’man) saw a way for schools of any style or system to upgrade their fitness program and make a profit in the process.
“My martial arts background spans nearly 40 years,” says Fleishman. “Combine that with my being a Hollywood physique expert, creating Sleek Ninja was a natural fit.
“When I heard that martial arts dojos across America were starting to feel a financial crunch because of the...
Many of us like to help other people. We are in a teaching art. My instructor told me years ago that the best way to learn our martial art is to teach it. I’ve been lucky enough to have been given the opportunity to share what I’ve learned in the studio with the ranks coming up behind me.
I’ve also noticed that many of us who share our martial art with others often help people. We know the value of martial arts to change and empower people. One of the studio owners I’ve spoken to recently is exactly that kind of person.
He had the opportunity to bring a child into the school that was struggling with social skills. The child was struggling with home-life and academic problems, and bullying by other kids. Those types of problems usually occur together for kids.
The studio owner had a lot of heart for this child. So, the child was brought in on a scholarship and was enthusiastic about class. He made sure his mom got him to...
In 1974, Patrick Wrenn was invited by Elvis Presley, Elvis sidekick/bodyguard Red West and Bill “Superfoot” Wallace to help establish what has since been called “the greatest martial arts school of all time.” It’s the 4,300-square-foot, Memphis-based Tennessee Karate Institute (TKI). The original TKI only lasted four years, but, 39 years later, Wrenn has reopened it at its original location as part museum/part school.
Recipient of the Martial Arts Lifetime Achievement Award and Joe Lewis Eternal Warrior, the indomitable 10th-dan Wrenn has continued over the years to teach his Combative Arts despite continuous injuries and ill-health.
Herb Borkland: Where did you grow up, and what did yourdad do?
Patrick Wrenn: I was born in Massachusetts and grew up in Birmingham, Alabama. My father was a self-made, multimillionaire real-estate developer.
After college, I went into business for myself importing birds of prey, reptiles and saltwater...
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