by Kurt Klingenmeyer, MAIA Consultant
As the Small School Specialist for the Martial Arts Industry Association, my job is to help school owners make the transition from part-time instructor to full-time business owner. Key to that transition is recruiting more students. Although the task can seem daunting or even impossible, especially during the era of COVID, there are some strategies that will help you reach this goal without spending your hard-earned dollars on advertising. Listed below are five.
The first strategy provides a great opportunity for your current students to share their passion with their friends. When those friends — adults and youths, alike — are brought to class, have them engage in themed drills with the person who invited them. Those can include self-defense drills, focus-mitt speed challenges, partner drills — anything that has the newcomer punching, kicking or grappling with his or her buddy is a win. Collect the...
by Dave Kovar
I love the martial arts. I thoroughly enjoy teaching. I’m continually in awe of what martial arts training does for people. And I find great pleasure in coaching other school owners — at least, most of the time.
Occasionally, I come across a school owner who does nothing but complain about how hard it is to run to a school. (Just to be clear, 2020 has been an extremely challenging year for all of us, and I understand the need to vent. That’s not what I’m talking about here.) Whenever I hear such complaints, two thoughts pop into my head. The first is, “Yes, it is hard to run a martial arts school.” The second is, “Who ever said it would be easy?”
What worthwhile career is easy? What career allows you to make a good living, has a profound and positive impact on society, and doesn’t require a lot of hard work and occasional stress? I can’t think of any. Can you? I didn’t think so. It’s been my...
by Kevin Nevels
When my wife and I opened our first martial arts academy more than 10 years ago, we didn’t know much about running a business. To be honest, we hardly knew anything about running a business. However, we were sure about a couple of things: We knew how to teach good martial arts, and we knew that we needed to get out into our community and let people know what we were doing.
These two ideas turned out to be the beginnings of a blueprint for success.
In the years that followed, I’ve observed that most school owners know they should go out and tell people about their schools, but they don’t know how or where to get started. Some school owners say they don’t see the value in getting involved in their community because it doesn’t lead directly to the acquisition of new students. If you’ve read MASuccess for any length of time, you’ve seen the recommendations that MAIA consultants have shared to help you organize events that...
by Terry L. Wilson
In the past four decades, Cynthia Rothrock has accomplished what many of us dream about but few of us achieve, and that is to nurture our traditional martial arts skills into an international career in fight films. Here’s a look back for those who are too young to have witnessed the rise of Rothrock.
Before she graced her first silver screen, young Cynthia Rothrock was a force to be reckoned with on the East Coast. She won numerous forms and sparring championships on the regional circuit, then graduated to the national scene, where she continued to dominate in weapons and kata. Known for blending disciplines — including tang soo do, taekwondo, eagle-claw kung fu, wushu and Shaolin kung fu — Rothrock used flashy moves that happened to catch the eye of a Chinese movie producer in 1983. Soon after, she found herself in Hong Kong starring in her first film.
It didn’t take long for the martial artist from Wilmington, Delaware,...
by Kurt Klingenmeyer, MAIA Elite Consultant
Teaching martial arts is an honor. We instructors have the opportunity to instill confidence, focus and self-discipline in kids of all ages. Furthermore, we help adults learn how to protect themselves and, in the process, foster a sense of empowerment that will aid them in all areas of life. No other profession makes an equivalent impact on the community.
As fulfilling as making a positive impact is, a martial arts school is still a business. That means tasks need to be done, people need to be employed and bills need to be paid. In other words, you need to guarantee your revenue stream and ideally grow it. Perhaps the most efficient way to do that is to focus on the hours of the day when you’re not teaching your regular classes.
Think about what happens at your school during non-class hours. Yes, there are lesson plans to be written, cleaning to be done and miss-you calls to be made — all the normal duties that come with...
While 2020 wasn’t the year we asked for, we have to lean in on the positives that came out of it.
I can think of 5 really great things that came out of 2020 that I’d like to share with you.
First, as an Industry, we became more tech savvy.
Prior to COVID shutting down our schools, many school owners weren’t the most “tech savvy” individuals.
Having our brick and mortar businesses shut down forced us to think outside of the box and learn new skills.
Most schools pivoted to online classes which required them to learn new technologies such as Zoom.
We had to figure out what types of web cams, mics, and lighting would help us best offer our services.
And I look at those items as an investment - because without them, many of us
would have had to permanently close our doors.
Second, we all became better instructors.
As a whole, as Instructors, most of us prefer to teach our students on the mats in
our academies. But COVID changed...
Let’s face it: winter is never the “busy season” for our martial arts schools. This year more than ever, all of our schools could benefit from a little extra revenue. Our students, too, would benefit from having gear and equipment for at-home training. Pandemic aside, weather conditions and holiday travel plans can make it difficult for students to come to class as regularly as they’d like, but having gear at home will keep them up to speed.
Want to create a win-win scenario where your students can train and you can make money? It’s not a sugarplum-induced holiday fantasy: Invest just 30 minutes of your time, and you can make up to $10,000 for your school while stocking your students up on equipment. Here’s how:
1) First, set up a Century Direct account.
Once you see the benefits, you’ll be surprised you didn’t do it sooner! We’re living in the age of online shopping. If you don’t offer that option,...
Walk into Wal-Mart, Target, or Home Depot, and the Holiday decorations are front and center (and have been for weeks).
So what does this mean for you and your academy?
It means it’s time to put together your Holiday Specials — specifically your Black Friday special.
Black Friday may look business-driven, but it’s the consumers who actually started
this shopping event. It was first observed in Philadelphia where there was always
high traffic the day after Thanksgiving.
SaleCycle reported that in 2019, Black Friday online sales surpassed all previous
records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.
This is a serious holiday that every merchant with an online or brick and mortar
store should observe.
Our holiday tips will help you to get a cut of the Black Friday sales so you can
settle in for a prosperous holiday season.
Black Friday is really a great time to be selling ...
With COVID, and the less-than-stable return to school situation in some states, it’s understandable if your youngest martial arts students are a little stressed right now. On top of that, Halloween is right around the corner and many places are cancelling Trick-or-Treating, parades, and other holiday celebrations. Halloween is widely anticipated and beloved by youngsters, and is something they look forward to all year. To be fair, now probably isn’t the best time for communal candy touched by who-knows-how-many hands – but it still looks like we’re in for a dark and gloomy October.
Martial arts schools to the rescue! You can light up your young students’ Halloween – literally and figuratively – by offering an awesome Glo-Chuck seminar! These training events were popularized by MAIA and our very own Frank Silverman, and have been successful student retention and revenue-boosting events for schools for years.
Whether you hold it on...
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