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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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5 Ways to Stay Brilliant in the Basics

By Dave Kovar

 

In 1958, Vince Lombardi took over as head coach of the Green Bay Packers pro football team. The Packers had not done well since 1944. In a press conference, Mr. Lombardi was asked what he was going to do to turn around this bunch of mediocre players.

 

He responded by saying, “I’m not going to change anything. I’m just going to make them brilliant in the basics.”

 

From there the legend grew and, by 1967, the Packers had won five NFL championships and two Super Bowls.

 

The concept of being “brilliant in the basics“ is pretty universal and certainly applies to running a martial arts school and teaching great classes. I recently had a conversation with one of my clients who was contemplating closing his second location because his attendance was dwindling and he was losing money. We discussed a few strategies that he could implement to help him get turned around, and then he got to work.

 

A couple of months...

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Lessons from the Ute Prayer Trees

motivation Feb 12, 2019

By Karen Eden

 

Deep in the Black Forest of Colorado stand the relatively unknown Ute (pronounced, yute) prayer trees. The Ute tribe of Colorado is documented as the oldest known Native American tribe in the U.S. They once dominated the Rocky Mountains.

 

It seems there are certain parts of the mountains that the Ute chose to become their natural record-keeping area. these areas include “directional trees” which were manipulated to point to the most sacred parts of the forest.

 

Several others of these culturally modified trees are the grave markers of great warriors and the native royalty that once ruled and sacrificed for the tribe. Others are “agreement trees,” manipulated to twist together, possibly marking a treaty between two tribes, or a ceremonious wedding.

 

You have to understand that these trees are hundreds of years old, and they took several generations to manipulate. The medicine man/woman would teach their offspring how to...

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How to Maximize Leads From Demos and Booth Events

enroll students maia Feb 10, 2019

By MAIA Consultant Shane Tassoul

 

Has this ever happened to you? You book a booth at carnival, festival or some other event and, when you get there, you have a great time. But then at the end of the day, you realize you haven’t collected any leads. Or, what about this? You collect a bunch of leads and then can’t get them to come back to your school.

Then, perhaps understandably, after doing several events like this with no results, you believe that booth events don’t work. Well, maybe you just need to know how to make them work for you!

Below, I’ll show you four surefire ways to maximize your leads at these events and have more people show up at your school than ever before.

What is the purpose of a booth or demo? The answer is simply to get us in front of our market. If you’re performing a demo, you should be using it to attract the attention of your target market, and then move into your presentation. You are presenting the leads/prospects with...

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“A” Is for Attitude

mentor motivation Feb 09, 2019

By Dr. Nguyen “Tom” Griggs

 

In this column, I will continue using acronyms to spell out the words BLACK BELT, as they relate to teams and leadership. This month, I’ll address “A” for attitude.

 

Your attitude, of course, is essential to successful leadership and building great teams. Attitude’s two very important components are acumen and adaptability

 

First, a quick story. My 5th-grade teacher was named Mr. George Pope. He was a passionate, gregarious and caring person who always pushed us to excel. One day, we were being unruly and he decided to teach us a lesson about attitude.

 

The lesson was simple but exceedingly difficult. Our participation in recess was dependent upon class behavior. I remember that Mr. Pope’s discussion/lesson on attitude was on a Tuesday. Sadly, we were such a bunch of miscreants that we kept messing up each day and didn’t have recess for the remainder of the week.

 

...

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Tom Schlesinger: A Public Compliment from a Martial Arts Editor

motivation Feb 08, 2019

By Herb Borkland

 

Facing 1970’s tournaments ruined by a lack of standard rules or consistent refereeing, then - Inside Kung-Fu magazine’s editor Paul Maslak introduced statistical analysis to sport karate and pushed for safety gear and mandatory seeding of top competitors. In 1979, prominent tournament-karate and kickboxing referee Tom Schlesinger and Maslak co-authored the Schlesinger Rules System of Martial Arts Competition, one of the decade’s most valuable contributions to sport karate and professional kickboxing. In 1982, Schlesinger also published his period-classic book “Fighting Strategy: Winning Combinations.”

 

Herb Borkland: Where did you grow up, and what did your dad do?

 

Tom Schlesinger:  I was born in Detroit, where my father managed the state for Four Roses and other major liquor companies. We moved to California in 1960.

After graduating from high school sports, I wasn’t good enough for semi-pro ball. Now...

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The Martial Arts SuperShow — Something for Everyone

By MAIA Executive Director Frank Silverman

 

As we begin to approach the 2019 Martial Arts SuperShow, the world’s biggest martial arts business convention, this summer, I want to address the six groups of schools we market to that attend the show. They are:

  • schools not yet open
  • small schools
  • medium schools (I call them potential “break-outs”)
  • large schools
  • super-large schools
  • multi-school operations

 

Of the group, we tend to get the highest participation among the middle three: small, medium and large. That said, in any given year there can to be more of one than another, with no rhyme or reason as to why.

 

First, let me address the idea among some school owners about attending the event. They believe their school is too small, or that it’s too big, or that they are not a success, or that they are too successful to benefit from the Show. This last statement is not true and, in fact, is exactly the opposite.

 

Whether you are ready to...

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The Landlord Blues

business coach maia Feb 06, 2019

By Beth A. Block

 

 

Your studio is the biggest billboard you have. When your potential new students walk in the front door, they learn a lot about the kind of martial arts you teach just by looking around. When the public drives by, they see your signage. They can also look through your front windows and see classes going on at night. When your students walk into your studio, they see how seriously you take the art.

 

When you look for a place to open, you’re thinking more about the marketing benefits of your location than problems that might come up in a year. This is normal and, actually, savvy. You have to study the demographics of the territory. You have to consider location and the amount of rent for the space. Can you afford it?

 

Presumably, you are not thinking about what might go wrong if you’ve found a great location. But there’s good reason to consider that, too.

 

Recently, a studio owner found herself in a bad spot because the...

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Sparring Does Not Lose Students When You Conduct Your Classes This Way

By Christopher Rappold

 

A student gets punched in the nose and starts to bleed. He’s embarrassed and fear starts to set in. He thinks to himself, “Maybe this isn’t for me.”

 

A woman in her 40s gets partnered up with a 17-year-old boy. Try as she might, she’s in a position where she can’t do anything. She is self-conscious and feels like she’s diminishing his workout.

 

Another student enjoys the martial arts class until the instructor says, “Everyone get your gear on and find a partner for sparring.”

 

Yet another student secretly hopes to not be partnered in sparring class with one particular peer who lacks control.

 

Do any of these scenarios sound familiar? If the answer is yes, then, like many others, you have a very real problem that’s killing your ability to grow your school.

 

Let’s face it: Getting a new student isn’t easy. It requires time, effort and money. Why, then,...

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[Free Resource] Download the March Marketing Resource

We always teach our students that martial arts is about more than just kicks and punches. Well, show them how this month with these mat chat cards about sharing. Download the Free Resource Now.

 

Martial arts is a valuable activity. The self-defense you teach in class is one of those things your students will no doubt need at some point in life.

But you know what is more valuable and can have an even bigger impact?  Life skills.

Teaching a student how to throw a hook or kick is one thing, but teaching him or her how to do a little bit better in life — that's the ultimate gift you can give them.

That's why in this month's free resource, we're going to give you 4 weeks of mat chats about sharing.

This will help you demonstrate more value to your students and their parents, but more importantly, it will impact someone else's life.

Use these every week for the month of March and teach your kids a valuable life lesson - sharing.

You can download them here now.

[This...

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New Treatment for Injured Martial Artists

masuccess Feb 04, 2019

 

One of the areas where breakthrough stem-cell therapy has shown incredible results is in the field of orthopedics, joint pain and chronic pain. At NovaGenix, a clinic located in Jupiter, Florida, veteran black belt Tim Bruce and his partner have successfully treated injured martial artists of all types, from pro fighters to school-owner instructors. Using same-day stem-cell procedures, patients can come in and receive treatment in about one hour — and the cost is very reasonable!

 

By Timothy Bruce

 

Before I delve into my current position treating the injuries of martial arts athletes with state-of-the-art, regenerative-medical techniques, I want to share my martial arts background. I want readers to know that I’m just like a lot of you. I’ve spent most of my life practicing various martial arts. My training ranges from a traditional “old-school” style of karate to, eventually, modern Brazilian jiu-jitsu (BJJ), the art I fell in love...

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