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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Keeping a Legacy Alive and Thriving Through Our Martial Arts School

motivation May 01, 2019

By Christina M. Yuncza

 

What do you do when the person responsible for your school's existence – its very heart and soul, and the driving force behind it – is gone?

First, you mourn.

Then, at some point, you realize that if you are to honor the legacy of a man who was not only the love of your life, but a hero and a role model, a true sensei, to his family and his students, you have to pick up the pieces and carry on.

Ed Yuncza, a 6th-degree master, founded E.Y. Martial Arts and Self Defense Concepts in New Jersey in 1995. It was his first school; the location was not ideal and a hard winter made attendance sporadic, so that initial venture was short-lived and he closed shop.

Never one to give up, Ed started again a few years later and began working with a program called “Kidsafe” that was being run out of an elementary school in Lawrenceville, NJ. He held weekly classes and drew a respectable number of students.  Ed's mother and sister helped out...

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An Interview with Children’s Program Expert Melody Johnson

By MAIA Division Manager Melissa Torres

 

Recently, a poll ran on Century’s Facebook page asking how many schools have a children’s program and, if not, the reasoning behind choosing not to offer one. Children are a huge part of the martial arts industry, and teaching them is an opportunity to instill the life skills they need early on.

 

One person who has dedicated her life to teaching kids is SKILLZ and PreSKILLZ creator Melody Johnson (née Shuman). I asked her a few questions that pertain to teaching children, for those of you who have been curious about the topic!

 

If you have specific questions I didn’t cover, please feel free to ask on Century Preschool Network’s Facebook group page and tag Master Johnson. She’ll be happy to respond!

 

 

Melissa Torres: What made you choose a career working with children?

 

Melody Johnson: My story starts off like that of many people in the martial arts. I was bullied a lot...

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[Free Resource] Download the June Marketing Resource

Don't let the summer time be a slow season for your school. Get the word out about your program today with the free Marketing Resource for June. Download it now.

 

Summer time might be the slowest season of the year, historically.

The temperatures rise, kids are out of school, summer vacations are in full effect and inactivity sets in.

However, that's where your program comes in to play.

Download and distribute these posters at local businesses or hang them in public areas and draw new students into your school for summer.

It's a great reminder for parents to get their kids off the couch and get some martial arts into their lives.

Download the Free Resource Now >>

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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Troy Dorsey: The First Big Kickboxing Win

motivation Apr 21, 2019

By Herb Borkland

 

In this inspiring monthly column, we examine the pivotal point in a prominent black belt’s career that took him or her on to major success in martial arts business, sports or films.

 

 

Five-foot-six, seveth-dan Troy “The Destroyer” Dorsey was the first American black belt to become a world champion in both kickboxing and pro boxing. He earned two world boxing crowns, four world kickboxing titles and a world karate championship.

In full-contact kickboxing, he was a three-time WAKO Amateur World Champion, as well as a gold medalist in 1985 London and 1987 Munich events.

Turning to boxing in 1989, Dorsey’s all-out high-energy fighting style captured the IBF World Featherweight and IBO World Super Featherweight Championships. He retired from the ring in 1998.

 

Herb Borkland: Where did you grow up, and what did your dad do?

 

Troy Dorsey: Mansfield, Texas, part of the Dallas-Fort Worth Metroplex area. My father,...

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I Know Why My Grandmother Clapped

motivation Apr 19, 2019

By Karen Eden

 

When I walked out onstage as an 18-year-old contestant in a “Miss Virginia” preliminary pageant, I already knew things weren’t going to swing in my favor. I had watched the way the judges seemed to light up every time a blonde-haired, blue-eyed girl strode out. Bottom line, I was an ethnic girl competing in a beauty pageant at a time when it wasn’t popular to be ethnic.

            That was also the time that my grandmother from Japan was staying with us. I so appreciated her altering my gown and being so excited to see me compete in the “Miss Vinton Dogwood Festival” pageant.

            There I was, standing out like a sore thumb. I was a dark-haired girl in a sea of white skin and yellow hair. I felt out of place and awkward, and I wanted to walk off the stage as soon as I got on. Within minutes, I would have that...

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How Is Toughness Taught In the Modern Martial Arts School?

By Christopher Rappold

 

An ability to be tough is needed to pursue any high-level training. And while different coaches, teachers and instructors may have different definitions for what it is, for the purpose of this discussion, I will break down being, “tough” into two different categories. They are mental toughness and physical toughness, both of which have great value in sport and in life.

Elements of Mental Toughness

As I think of mental toughness, three things come to mind:

  1. The ability to problem-solve.
  2. The ability to handle frustration.
  3. A high degree of confidence in battle.

Within the confines of a martial arts class, how can you teach these important skills? A simple solution may be to set up a scenario that requires a student to come up with what a solution to a problem in a limited amount of time.

At times, we as instructors are in a rush maintain a schedule, and do not allow students to explore different options. We forget that this process, though not...

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Packing Summer Classes with New Kids!

maia retention Apr 16, 2019

By Robby Beard

 

Summer is quickly approaching, and we need a plan! As most of us know, summer can be a challenging time to acquire new members. You’ll be competing with all kinds of activities, such as swimming, vacations, camping, and countless other outdoor pursuits. The key is to start planning now!

Parents are looking for something for their children to get into during the summer, so be sure that you have a summer special to offer. I like to do a six-week program. The goal is for the trial membership to run out before academic school starts back, not when it starts. You don’t want to hear the objection: “We want to wait and find out their school schedule before we sign up.”

Now that you have a program to sell, let’s get busy!

First, get some flyers and ad cards made. Set a goal to get out 200 flyers per week leading up to the summer. Hit shopping centers and parks, and make door hanger for neighborhoods. Place the ad cards in 100 businesses...

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MAIA Team Member Spotlight: Kinzy Palumbo

maia Apr 16, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Kinzy Palumbo. If you've been to the Martial Arts SuperShow, you've heard his voice making announcements, and now, you'll get to learn a little more about the man behind the PA system!

 

What is your job at MAIA?

I’m the Senior Account Manager.

 

How long have you worked with MAIA?

For 13 years!

 

What is something unique about the work that you do?

There is a unique level of trust that have with our members. This lets us work more effectively together to find solutions to their problems and grow their businesses

 ...

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The Four Minds

maia motivation Apr 12, 2019

By Dave Kovar

 

 

I have the extreme pleasure of working with martial arts instructors and school owners from all over the world. On any given week, I might speak over the phone to as many as 25 different school owners about their successes and their challenges.

During these calls, I believe that I’m usually able to help them out a bit. Typically, it will have something to do with their business procedures, staff-training strategies or classroom formats. I know beyond a doubt that I learn equally as much from them as they ever will from me. Most of the time, I learn from the good ideas they have implemented in their schools and, occasionally, I learn from the things they are doing wrong.

This month, I’d like to discuss with you what I am calling “The Four Minds,” and how I see them being effectively utilized (or not) by the school owners that I work with.

To my understanding, the Four Minds were practiced widely by the samurai. Although they...

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Don’t Be Caught Off-Guard with Credit Card Chargebacks! Part 1

lesson learned Apr 12, 2019

By Kathy Olevsky

 

In our school, as in most martial arts programs, we charge our clients monthly for their memberships. In our case, we try very hard to draft from bank accounts, rather than credit cards. However, most of our clients actually prefer to have us charge their credit cards.

We currently have 86% of our accounts charged to credit cards. When we have approached the 25- to 40-year-olds, most of them admit to not even having a check for their checking account. Their age group distributes money primarily through online methods.

In 2018, we experienced a growing problem in our industry. We were notified by a credit card processor that they had taken money out of our account because of a chargeback. Basically, a student disputed our charges.

As it turned out, over the past year we have had multiple students file disputes with their credit card company. The policy of these companies is to automatically take the money back and give it to their client. In our case, if we...

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