The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
by John Bussard
Whenever I meet aspiring multi-school owners and they find out that I have 14 schools, the questions start to fly: Where do you find the staff to run that many schools? How do you manage them? How much do you pay your instructors?
In most cases, they’re really asking me how to better scale up their own martial arts business for growth. The answer is to that question is, it’s not easy. However, there are certain strategies that can help you prepare for growth, sustain growth and continue growth if you’re so inclined.
Let’s begin with a few simple strategies that can help all school owners, regardless of whether they have one facility or many.
No. 1: Strive to teach great classes that are safe, exciting and impactful.
Obviously, accidents and injuries can and will happen occasionally. Your job as a full-time instructor should be to teach with a safety-first mentality during all training activities.
Make sure your classes are...
by Frank Silverman
As we approach June and the weather gets warmer, we’re reminded that summer is right around the corner. This change of the seasons needs to be the focus of our attention. We cannot let it sneak up on us. Yes, some schools do perfectly fine and even thrive during June, July and August, but in general, summer is not the best time for martial arts schools.
To find a solution, you have to start by understanding why summer can be troublesome. For the most part, it breaks down to two issues: One, you’re no longer competing with other sporting activities and school. You’re competing with longer daylight hours, which means you’re competing with the pool, the backyard slip-and-slide, the lemonade stand and other spontaneous “summer-only” diversions that can seem more tantalizing than training — which is offered year-round, after all.
Two, people frequently take vacations during some or all of the summer. If they aren’t...
By Michelle Hodnett
Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.
The Origins of the Medicine Ball
Hippocrates, a Greek Doctor in 360 B.C. was also known as the Father of Medicine. Hippocrates is said to have stuffed animal skins for patients to toss for medicinal purposes, like clubbed hands and fingers.
Today, you’ll find medicine balls in almost every gym in America, but when did they start appearing there? We might have a man named Aaron Hewlett to thank for that! Hewlett was the first African American instructor at Harvard University and oversaw the college’s gymnasium. His instruction included the use of...
By: The MAIA Team
We all know what’s going on right now and how badly it’s affecting small businesses across the country.
And we’re acutely aware of how many of you as school owners are struggling and fearful, not just for your own livelihoods, but for those of your employees as well if you have any.
To help combat that fear, we wanted to give you some good news in the form of resources available to ease the burden on your small business.
On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA).
Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.
SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll,...
by Cris Rodriguez
There are two aspects of owning a martial arts business in which we, as an industry, need to focus on, level up and improve our skill set: marketing strategies and sales systems. After all, sales are the lifeblood of our businesses. Our schools live and die by the number of new members we can attract.
Here’s a fact: People are always going to quit. And I don’t mean to sound harsh, but the reasons they quit don’t matter. Your school needs to bring in new people. Without leads walking through your doors, those doors will soon close and your opportunity to have an impact on your community will fade.
It seems silly to see posts in martial arts–related Facebook groups that treat “sales” like a dirty word. Or that martial arts training should be free. Or that if you charge for your classes, you’re a sellout. Give me a break!
The word “salesman” presents a negative image for a lot of people in our industry. If...
Trying to process how to move forward with the coronavirus out in force? Read this blog and watch our most recent Facebook Live here.
By: Mike Metzger, MAIA Elite Consultant
If you turn on your T.V, hop on your Iphone or surf the Internet, there is one word that keeps popping up all around the world:
As of about two weeks ago, we have entered uncharted territory for our industry. Because of COVID-19, people are staying home, classes are getting cancelled and school owners are really starting to feel the pressure for their small businesses.
The world we live in right now isn’t exactly beaming with hope either.
However, with every challenge comes a new opportunity. And as long as you keep an open, proactive mind (which is tough nowadays), you can get through this (and maybe better out the other side).
So today, I want to share with you some new strategies we've been implementing with the COVID-19 disruption and how we, at Championship Martial Arts, are...
by Kathy Olevsky
I’ve operated a martial arts school full time for 45 years. I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is I asked for help. I learned quickly that others before me had already found solutions. In this column, I’ll point out key mistakes I made in my career, which are common errors among school owners, both large and small, throughout our industry. And I’ll share the solutions I used to overcome them.
It’s so easy to get caught up in the everyday life of running a martial arts school that we often forget the key components of our success in the arts. When running a business, certain issues rise to the top and get our attention. It’s easy to assume that these are the important issues. In reality, the things we let sink to the bottom are often the ones that make or break us.
In the early days of owning my first dojo, my instructor used to say, “You...
by Nguyen “Tom” Griggs
In this installment of Black Belt Leadership, we’ll discuss the power and versatility of the word “no.” Being on the giving end and the receiving end of a “no” can be difficult. Leaders know all too well the hardships of having to give someone a negative answer when the person really wants you to help. On the other side, being told “no” when you’re wishing for a definitive “yes” can sting.
However, it’s essential to understand that “no” can be helpful in a variety of ways. In Start with NO ... The Negotiating Tools That the Pros Don’t Want You to Know, by Jim Camp, we’re reminded that “no” is a powerful tool for setting boundaries and creating opportunities for learning and growth.
Many people have learned how to elicit several small “yes” responses from someone and then turn those into the big “yes” they were seeking...
Worried about the coronavirus closing down your school? Download the Financial Check List and learn what we recommend to do should you hit a pinch. Download the COVID-19 Financial Checklist
By: Frank Silverman, MAIA Executive Director
With the coronavirus now having a global effect on the world population, there has never been a stranger and more troublesome time for the small business. Fear is widespread and people are actively being told to stay home.
That’s why we want you to be prepared in case you are asked or required to close your school. So download this quick checklist to help you in the event you have to shut down.
Here is my Facebook from earlier today if you want to watch what I recommend.
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